How we got $1.3M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
WBBZ is a radio station in Ponca City, Oklahoma, that operates the Ponca Post local news website, which publishes local news, jobs, community updates and event calendars.
From the company's website. Industry: Information.
Customers & suppliers
Customers
- Northern Oklahoma Youth Services · named on its website
- Luckinbill Construction, LLC · named on its website
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| WBBZ this business | $1.8M | — |
| STERLING BROADCASTING LLC Ponca City · 6 employees | $1.4M | 0.0 mi |
| Grand Arts District Ponca City | $1.8M | 0.7 mi |
| MEEKS LLC Ponca City | $1.8M | 0.8 mi |
| Sparklight Ponca City | $3.7M | 0.9 mi |
| P.C. Video Transfer Ponca City | $1.8M | 1.0 mi |
| Speak Now Productions Ponca City | $1.8M | 1.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 3× |
| Value range | $355K – $2.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Information businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $618K – $2.9M |
| EBITDA range | $148K – $683K |
| Industry (NAICS) | Information (51) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Wbbz
Wbbz is an information company in Ponca City, Oklahoma, in business since 2013. Its estimated annual revenue is about $1.8M, with roughly $436K of EBITDA. Its estimated business value is $1.3M (likely range $355K–$2.5M).
Common questions
- Who owns Wbbz?
- The owner of Wbbz isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Wbbz make?
- SeeBITDA estimates Wbbz's annual revenue at about $1.8M (likely between $618K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Wbbz worth?
- About $1.3M, roughly 3× its estimated EBITDA of $436K, typical for a information company its size. Likely range: $355K–$2.5M.
- When was Wbbz founded?
- Wbbz has been in business since 2013.