Heartland Motors
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Heartland Motors this business | $22.7M | — |
| Sturgell’s Dynamic Carts Webbers Falls | $22.7M | 0.6 mi |
| 918 Motors Vian | $22.7M | 9.6 mi |
| HRH Motors Porum | $22.7M | 16.7 mi |
| West End Motors Sallisaw | $22.7M | 17.4 mi |
| Brandon's Used Autos Stigler | $45.4M | 17.6 mi |
| DUNN FORD COMPANY Stigler · 31 employees | $42.6M | 17.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $366K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Heartland Motors
Heartland Motors is a car dealers company in Webbers Falls, Oklahoma. It is owned by Herb Poteete. Its estimated annual revenue is about $22.7M, with roughly $996K of EBITDA. Its estimated business value is $3.0M (likely range $366K–$6.8M).
Common questions
- Who owns Heartland Motors?
- Heartland Motors is owned by Herb Poteete, according to public sources such as the company's website or filings.
- How much revenue does Heartland Motors make?
- SeeBITDA estimates Heartland Motors's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Heartland Motors worth?
- About $3.0M, roughly 3× its estimated EBITDA of $996K, typical for a car dealers company its size. Likely range: $366K–$6.8M.