SeeBITDAOklahoma

Permanent Make-up By Michelle Keith, R.n.

Retail Trade
  • 2812 Washington Dr Ste 100a, Norman, OK
  • Since 2006
Estimated valueLow confidence
$838K
$204Klikely range$1.3M
About 2.4× its yearly profit, typical for a company this size in its industry.
Revenue
$4.6M
a year
Profit (EBITDA)
$349K
8% of revenue
Employees
—
not reported
Michelle Keith, RN
Owner and practitioner · source
Unlikely to sell soon

How we got $838K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$4.6M
Revenue$4.6M
× 8% profit margin$349K
× 2.4 sale multiple = value$838K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 20 years (since 2006)

From public records and the company's website, not a statement that it's for sale.

What they do

Michelle Keith, RN, performs medical micropigmentation (permanent makeup) including lips, eyeliner, brows, and areolar restoration for patients who have had breast surgery, plus semi-permanent microblading eyebrow procedures. The practice is in Norman, OK.

Products & services
medical micropigmentationpermanent makeuplipseyelinerbrowsareolar restorationmicroblading eyebrow procedures
Markets served
chemotherapy patientsburn survivorsmen with thinning eyebrowsmodels, actors and entertainers
Service area
Norman, OK
Certifications
Registered Nurse - Oklahoma license activeCertified Medical Micro-pigmentologist - Oklahoma State Health DepartmentOklahoma State Health Department CertificationSPCP - The Society of Permanent Cosmetic ProfessionalsThe American Academy of Micro-PigmentationAlliance of Safe Practice (Permanent Make-Up & Tattoo Industry)Sigma Theta Tau International - Honor Society of NursingPhi Theta Kappa Honor Society of the Two Year College

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Permanent Make-up By Michelle Keith, R.n.
this business
$4.6M$349K—
MAX MAMAS, LLC
Norman · 3 employees
$1.2M$131K0.0 mi
Superior Motors
Norman
$22.7M$997K0.2 mi
Performance Trailer Braking
Norman
$2.3M$126K0.2 mi
Beacon Building Products
Norman
$8.4M$910K0.2 mi
QXO
Norman
$4.2M$498K0.2 mi
FOWLER OF NORMAN INC
Norman · 169 employees
$242.9M$8.7M0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$838K
Multiple for this size and industry2.4×
Value range$204K – $1.3M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (8%). Treat these as a rough guide.

Revenue range$1.4M – $6.1M
EBITDA range$106K – $459K
Industry (NAICS)Retail Trade (446)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Permanent Make-up By Michelle Keith, R.n.

Permanent Make-up By Michelle Keith, R.n. is a retail trade company in Norman, Oklahoma, in business since 2006. It is owned by Michelle Keith, RN (Owner and practitioner). Its estimated annual revenue is about $4.6M, with roughly $349K of EBITDA. Its estimated business value is $838K (likely range $204K–$1.3M).

Common questions

Who owns Permanent Make-up By Michelle Keith, R.n.?
Permanent Make-up By Michelle Keith, R.n. is owned by Michelle Keith, RN (Owner and practitioner), according to public sources such as the company's website or filings.
How much revenue does Permanent Make-up By Michelle Keith, R.n. make?
SeeBITDA estimates Permanent Make-up By Michelle Keith, R.n.'s annual revenue at about $4.6M (likely between $1.4M and $6.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Permanent Make-up By Michelle Keith, R.n. worth?
About $838K, roughly 2.4× its estimated EBITDA of $349K, typical for a retail trade company its size. Likely range: $204K–$1.3M.
When was Permanent Make-up By Michelle Keith, R.n. founded?
Permanent Make-up By Michelle Keith, R.n. has been in business since 2006.