Myers-Duren Harley-Davidson
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 112 years (since 1914)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Myers-Duren Harley-Davidson is a Harley-Davidson motorcycle dealership in Tulsa, Oklahoma, selling new and pre-owned motorcycles along with financing, service, parts, apparel and learn-to-ride options.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Harley-Davidson · brand it sells or installs
- Kawasaki · brand it sells or installs
- Can-Am · brand it sells or installs
- KTM · brand it sells or installs
- Triumph · brand it sells or installs
- Rockford Fosgate · brand it sells or installs
- Dickies · brand it sells or installs
Employees over time
▼ 25% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | Form 5500 | 28 | $16.4M |
| 2021 | Form 5500 | 28 | $16.4M |
| 2022 | Form 5500 | 27 | $15.8M |
| 2023 | Form 5500 | 20 | $11.7M |
| 2024 | Form 5500 | 20 | $11.7M |
| 2025 | Form 5500 | 21 | $12.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Myers-Duren Harley-Davidson this business | $22.5M | — |
| BOB HURLEY RV LLC Tulsa · 73 employees | $69.6M | 2.2 mi |
| Rush Peterbilt Truck Center Tulsa | $22.5M | 2.4 mi |
| UTILITY TRI-STATE, INC Tulsa · 171 employees | $211.0M | 3.1 mi |
| COAST TO COAST POWER SPORTS, LLC Tulsa · 6 employees | $8.8M | 3.3 mi |
| BYSELLER VMP LLC Tulsa · 4 employees | $3.6M | 3.3 mi |
| ELI AUTO GROUP LLC Tulsa · 4 employees | $3.7M | 3.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $347K – $6.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Motorcycle, ATV, and All Other Motor Vehicle Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.3M – $42.2M |
| EBITDA range | $145K – $1.9M |
| Industry (NAICS) | Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“The legacy of Myers-Duren Harley-Davidson® began in 1914 with the Eby brothers, Ward and Virgil.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Myers-Duren Harley-Davidson
Myers-Duren Harley-Davidson is a family-owned car dealers company in Tulsa, Oklahoma, in business since 1914. It is owned by James McClanahan. Its estimated annual revenue is about $22.5M, with roughly $987K of EBITDA. It has about 21 employees. Its estimated business value is $3.0M (likely range $347K–$6.7M).
Common questions
- Who owns Myers-Duren Harley-Davidson?
- Myers-Duren Harley-Davidson is owned by James McClanahan, according to public sources such as the company's website or filings.
- How much revenue does Myers-Duren Harley-Davidson make?
- SeeBITDA estimates Myers-Duren Harley-Davidson's annual revenue at about $22.5M (likely between $3.3M and $42.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Myers-Duren Harley-Davidson worth?
- About $3.0M, roughly 3× its estimated EBITDA of $987K, typical for a car dealers company its size. Likely range: $347K–$6.7M.
- How many employees does Myers-Duren Harley-Davidson have?
- About 21, from its 2025 retirement-plan filing.
- When was Myers-Duren Harley-Davidson founded?
- Myers-Duren Harley-Davidson has been in business since 1914.
- Is Myers-Duren Harley-Davidson for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 112 years (since 1914); no family successor named on its website.