Toni's Leather Shop and His Sh-tuff
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Toni's Leather Shop makes handmade Western leather goods, selling items online and in its shop and taking custom orders. It was established in 2014 after the owner started making custom orders and attending craft shows.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Toni's Leather Shop and His Sh-tuff this business | $1.7M | — |
| HOT MESS STATION LLC El Reno · 5 employees | $1.7M | 0.4 mi |
| EXPERT WIRELESS LLC El Reno · 1 employees | $485K | 0.4 mi |
| Fair Food El Reno | $3.0M | 0.6 mi |
| BILL'S AUTO & TRACTOR SUPPLY, INC El Reno · 5 employees | $2.0M | 1.1 mi |
| BILLS AUTO & TRACTOR SUPPLY INC. El Reno · 4 employees | $2.4M | 1.1 mi |
| NAPA Auto Parts El Reno | $2.3M | 1.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Toni's Leather Shop was established 2014, when I started making custom orders and going to craft shows.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Toni's Leather Shop and His Sh-tuff
Toni's Leather Shop and His Sh-tuff is a retail trade company in El Reno, Oklahoma, in business since 2014. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Toni's Leather Shop and His Sh-tuff?
- The owner of Toni's Leather Shop and His Sh-tuff isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Toni's Leather Shop and His Sh-tuff make?
- SeeBITDA estimates Toni's Leather Shop and His Sh-tuff's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Toni's Leather Shop and His Sh-tuff worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Toni's Leather Shop and His Sh-tuff founded?
- Toni's Leather Shop and His Sh-tuff has been in business since 2014.