Third Generation Shooting Supply
How we got $434K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 19 years (since 2007)
From public records and the company's website, not a statement that it's for sale.
What they do
Third Generation Shooting Supply is an online store that says it is a source for shooting accessories, including optics, reloading supplies, ammunition components, gun cleaning supplies, gun cases, and custom rifle components.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
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- Bell's Predator Calls · brand it sells or installs
- Benchmark Barrels · brand it sells or installs
- Benelli · brand it sells or installs
- Beretta · brand it sells or installs
- Berger · brand it sells or installs
- Birchwood Casey · brand it sells or installs
- Browning · brand it sells or installs
- Butler Creek · brand it sells or installs
- CCI · brand it sells or installs
- CVA · brand it sells or installs
- Caldwell · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Third Generation Shooting Supply this business | $2.0M | — |
| Phillips 66 El Reno | $5.2M | 0.1 mi |
| INSPIRED GIFTS & GRAPHICS LLC El Reno · 11 employees | $4.7M | 0.1 mi |
| WARRENS SCREEN PRINTING EMBROIDERY El Reno | $2.0M | 0.1 mi |
| Love's Country Store El Reno | $3.0M | 0.1 mi |
| Dollar General El Reno | $1.5M | 0.4 mi |
| EL RENO HOME CENTER, INC. El Reno · 1 employees | $1.2M | 0.6 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $434K |
| Multiple for this size and industry | 2× |
| Value range | $153K – $703K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $859K – $2.6M |
| EBITDA range | $95K – $293K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Third Generation Shooting Supply
Third Generation Shooting Supply is a retail trade company in El Reno, Oklahoma, in business since 2007. Its estimated annual revenue is about $2.0M, with roughly $217K of EBITDA. Its estimated business value is $434K (likely range $153K–$703K).
Common questions
- Who owns Third Generation Shooting Supply?
- The owner of Third Generation Shooting Supply isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Third Generation Shooting Supply make?
- SeeBITDA estimates Third Generation Shooting Supply's annual revenue at about $2.0M (likely between $859K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Third Generation Shooting Supply worth?
- About $434K, roughly 2× its estimated EBITDA of $217K, typical for a retail trade company its size. Likely range: $153K–$703K.
- When was Third Generation Shooting Supply founded?
- Third Generation Shooting Supply has been in business since 2007.