7-Up/RC (Dr. Pepper)
How we got $2.4M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| 7-Up/RC (Dr. Pepper) this business | $9.6M | — |
| Supply Technologies Tulsa | $9.6M | 0.1 mi |
| SOUTHWEST STONE, INC. Tulsa · 31 employees | $43.0M | 0.9 mi |
| HMT LLC. Tulsa | $9.6M | 0.9 mi |
| VERACITY TECHNICAL SERVICES, LLC Tulsa · 4 employees | $4.5M | 1.0 mi |
| GOFIT Tulsa · 26 employees | $33.5M | 1.0 mi |
| GUNNERS UP, LLC Tulsa · 1 employees | $1.2M | 1.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.4M |
| Multiple for this size and industry | 3.6× |
| Value range | $504K – $4.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Wholesale trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $2.6M – $16.1M |
| EBITDA range | $175K – $1.1M |
| Industry (NAICS) | Wholesale trade (42) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
About 7-Up/RC (Dr. Pepper)
7-Up/RC (Dr. Pepper) is a wholesale trade company in Tulsa, Oklahoma. Its estimated annual revenue is about $9.6M, with roughly $660K of EBITDA. Its estimated business value is $2.4M (likely range $504K–$4.8M).
Common questions
- Who owns 7-Up/RC (Dr. Pepper)?
- The owner of 7-Up/RC (Dr. Pepper) isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does 7-Up/RC (Dr. Pepper) make?
- SeeBITDA estimates 7-Up/RC (Dr. Pepper)'s annual revenue at about $9.6M (likely between $2.6M and $16.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is 7-Up/RC (Dr. Pepper) worth?
- About $2.4M, roughly 3.6× its estimated EBITDA of $660K, typical for a wholesale trade company its size. Likely range: $504K–$4.8M.