Palu Bedding Co., Inc.
How we got $8.7M
Based on its 51 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 27 years (since 1999)
- Founder still runs it after 27 years
- Headcount down 22% since 2021 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 21% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 37% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 51 | $19.9M |
| 2020 | Form 5500 | 40 | $15.6M |
| 2021 | Form 5500 | 41 | $16.0M |
| 2022 | Form 5500 | 39 | $15.2M |
| 2023 | Form 5500 | 38 | $14.8M |
| 2024 | Form 5500 | 36 | $14.0M |
| 2025 | Form 5500 | 32 | $12.5M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| PALU BEDDING CO., INC. this business | $26.7M | — |
| OKLAHOMA MATTRESS COMPANY, INC. Oklahoma City · 6 employees | $1.8M | 3.7 mi |
| BOXDROP MATTRESS LLC Oklahoma City · 1 employees | $1.0M | 7.1 mi |
| RUSTIC DECOR, LLC Oklahoma City · 10 employees | $2.8M | 11.3 mi |
| ALPHA OMEGA WOODWORKS LLC Norman · 17 employees | $4.9M | 14.5 mi |
| SHAWNEE MATTRESS, LLC Mcloud · 3 employees | $3.2M | 28.7 mi |
| BENJAMIN VANNESS Amber · 1 employees | $547K | 29.2 mi |
The full calculation
| Employees reported to the SBA | 51 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $18.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $29.5M |
| Estimate: the two combined (geometric mean) | $26.7M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $1.9M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $8.7M |
| Multiple for this size and industry | 4.7× |
| Value range | $4.6M – $11.9M |
| Revenue range | $17.5M – $30.4M |
| EBITDA range | $1.2M – $2.1M |
| Industry (NAICS) | Mattress Manufacturing (337910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingFirst Fidelity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Fidelity Bank PPP 2020, PPP 2021 | All 940 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/28/2020 | first | $588K | 50 |
| 2/24/2021 | second | $588K | 51 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Palu Bedding Co., Inc.
Palu Bedding Co., Inc. is a mattress manufacturing company in Oklahoma City, Oklahoma, in business since 1999. It is owned by Dell D. Palu (Founder). Its estimated annual revenue is about $26.7M, with roughly $1.9M of EBITDA. It has about 32 employees. Its estimated business value is $8.7M (likely range $4.6M–$11.9M).
Common questions
- Who owns Palu Bedding Co., Inc.?
- Palu Bedding Co., Inc. is owned by Dell D. Palu (Founder), according to public sources such as the company's website or filings.
- How much revenue does Palu Bedding Co., Inc. make?
- SeeBITDA estimates Palu Bedding Co., Inc.'s annual revenue at about $26.7M (likely between $17.5M and $30.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Palu Bedding Co., Inc. worth?
- About $8.7M, roughly 4.7× its estimated EBITDA of $1.9M, typical for a mattress manufacturing company its size. Likely range: $4.6M–$11.9M.
- How many employees does Palu Bedding Co., Inc. have?
- About 32, from its 2025 retirement-plan filing.
- When was Palu Bedding Co., Inc. founded?
- Palu Bedding Co., Inc. has been in business since 1999.
- Is Palu Bedding Co., Inc. for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 27 years (since 1999); founder still runs it after 27 years; headcount down 22% since 2021 (retirement plan filings).