Pioneer Equipment, Inc
How we got $2.3M
Based on its 10 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 23 years (since 2003)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 34% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 10% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 10 | $8.1M |
| 2020 | Form 5500 | 7 | $5.7M |
| 2021 | Form 5500 | 9 | $7.3M |
| 2022 | Form 5500 | 9 | $7.3M |
| 2023 | Form 5500 | 5 | $4.1M |
| 2024 | Form 5500 | 9 | $7.3M |
| 2025 | Form 5500 | 9 | $7.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| PIONEER EQUIPMENT, INC this business | $8.6M | — |
| FIRST CHOICE BUILDING SVCS & SUPPLY CO., INC. Oklahoma City · 2 employees | $2.2M | 1.8 mi |
| COOKSON TRUCKING CO INC Oklahoma City · 8 employees | $8.7M | 3.4 mi |
| FREEDOM TERMINAL SERVICES, LLC Mustang · 46 employees | $62.4M | 3.4 mi |
| MAX LIFT INC Oklahoma City · 7 employees | $6.1M | 3.7 mi |
| SOONER ELEVATOR INSPECTIONS, LLC Mustang · 3 employees | $4.8M | 4.2 mi |
| CENTRAL FORD/NEW HOLLAND, INC. Oklahoma City · 31 employees | $24.8M | 4.3 mi |
The full calculation
| Employees reported to the SBA | 10 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $9.2M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $6.1M |
| Estimate: the two combined (geometric mean) | $8.6M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $630K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.3M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.2M – $3.1M |
| Revenue range | $5.6M – $9.8M |
| EBITDA range | $414K – $718K |
| Industry (NAICS) | Farm and Garden Machinery and Equipment Merchant Wholesalers (423820) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBank 7PPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Bank 7 PPP 2020 | All 400 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $84K | 10 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Pioneer Equipment, Inc
Pioneer Equipment, Inc is a farm and garden machinery and equipment merchant wholesalers company in Oklahoma City, Oklahoma, in business since 2003. Its estimated annual revenue is about $8.6M, with roughly $630K of EBITDA. It has about 9 employees. Its estimated business value is $2.3M (likely range $1.2M–$3.1M).
Common questions
- Who owns Pioneer Equipment, Inc?
- The owner of Pioneer Equipment, Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Pioneer Equipment, Inc make?
- SeeBITDA estimates Pioneer Equipment, Inc's annual revenue at about $8.6M (likely between $5.6M and $9.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Pioneer Equipment, Inc worth?
- About $2.3M, roughly 3.6× its estimated EBITDA of $630K, typical for a farm and garden machinery and equipment merchant wholesalers company its size. Likely range: $1.2M–$3.1M.
- How many employees does Pioneer Equipment, Inc have?
- About 9, from its 2025 retirement-plan filing.
- When was Pioneer Equipment, Inc founded?
- Pioneer Equipment, Inc has been in business since 2003.