SeeBITDAOklahoma

Rancho Flores Garden Center, LLC

Lawn and Garden Equipment and Supplies Retailers
Estimated valueMedium confidence
$2.0M
$1.1Mlikely range$2.8M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$7.1M
a year
Profit (EBITDA)
$677K
10% of revenue
Employees
15
reported in 2020
Leadership
Justin Duke
Owner and operations lead · source · confirmed by 2 sources
Some signs of a sale
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $2.0M

Based on its 15 employees and its payroll, both reported for PPP in 2020 and brought up to date.

15 employees × $491K each$7.4M
PPP payroll ÷ payroll's usual share of revenue$5.2M
Shown toward the top of its range×1.14
Revenue$7.1M
× 10% profit margin$677K
× 3 sale multiple = value$2.0M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 35 years (since 1991)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Rancho Flores Garden Center is a locally owned garden center in midtown Tulsa that sells plants, pottery, fountains and statuary, and offers help with lawn and landscape needs.

Products & services
Annuals, Tropicals & MoreTalaveraPotted PlantsSeasonsHouseplantsFountains & StatuaryPotteryContainer Gardens
Service area
TulsaTulsa areamidtown Tulsa

From the company's website. Industry: Lawn and Garden Equipment and Supplies Retailers.

Estimated value over time

▲ 35% since 2020
$0$1.2M$2.3M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
RANCHO FLORES GARDEN CENTER, LLC
this business
$7.1M$677K—
VALLEY WIDE HYDRO TULSA, LLC
Tulsa · 4 employees
$2.6M$311K3.2 mi
GROGG'S GREEN BARN LLC
Tulsa · 17 employees
$9.9M$945K4.5 mi
SMITHS GARDEN EQUIPMENT, INC.
Tulsa · 20 employees
$16.4M$1.5M4.9 mi
FENTON ENTERPRISES, LLC
Tulsa · 3 employees
$1.8M$209K5.6 mi
TROPICAL PLANT DESIGN, INC.
Tulsa · 15 employees
$9.3M$889K5.9 mi
THE TOMATO MAN INC.
Tulsa · 1 employees
$895K$118K8.0 mi

The full calculation

Employees reported to the SBA15
Revenue from headcount (employees × revenue per employee for companies this size)$7.4M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$5.2M
Estimate: the two combined (geometric mean)$7.1M
EBITDA margin (industry, adjusted for size)10%
EBITDA = revenue × margin$677K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$2.0M
Multiple for this size and industry3×
Value range$1.1M – $2.8M
Revenue range$4.7M – $8.1M
EBITDA range$446K – $772K
Industry (NAICS)Lawn and Garden Equipment and Supplies Retailers (444220)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1991 by Alex and Carolina Portillo
“Founded by Alex and Carolina Portillo our garden center has been serving the Tulsa area since 1991.”

Advisors

  • BankingFirst State BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

First State Bank
PPP 2020
All 268 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/14/2020first$68K$69K15First State Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Rancho Flores Garden Center, LLC

Rancho Flores Garden Center, LLC is a lawn and garden equipment and supplies retailers company in Tulsa, Oklahoma, in business since 1991. It is owned by Justin Duke (Owner and operations lead). Its estimated annual revenue is about $7.1M, with roughly $677K of EBITDA. It has about 15 employees. Its estimated business value is $2.0M (likely range $1.1M–$2.8M).

Common questions

Who owns Rancho Flores Garden Center, LLC?
Rancho Flores Garden Center, LLC is owned by Justin Duke (Owner and operations lead), according to public sources such as the company's website or filings.
How much revenue does Rancho Flores Garden Center, LLC make?
SeeBITDA estimates Rancho Flores Garden Center, LLC's annual revenue at about $7.1M (likely between $4.7M and $8.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Rancho Flores Garden Center, LLC worth?
About $2.0M, roughly 3× its estimated EBITDA of $677K, typical for a lawn and garden equipment and supplies retailers company its size. Likely range: $1.1M–$2.8M.
How many employees does Rancho Flores Garden Center, LLC have?
About 15, as reported on its PPP loan.
When was Rancho Flores Garden Center, LLC founded?
Rancho Flores Garden Center, LLC has been in business since 1991.