Rock-It Natural Stone, Inc.
How we got $104.8M
Based on its 185 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 25 years (since 2001)
- Founder still runs it after 25 years
- Family in the business (Lydia Baldwin, Founder)
From public records and the company's website, not a statement that it's for sale.
What they do
Rock-It Natural Stone, Inc. is a family-run natural stone producer operating quarries in Oklahoma and Arkansas that supplies landscape, building and design stone, and also offers dozer, excavator, road grader and trucking services. It says it serves both commercial and residential customers including architects, masons, contractors and builders.
From the company's website. Industry: Dimension Stone Mining and Quarrying.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- HOLLOWAY UPDIKE AND BELLEN INC · Muskogee, 62 mi · $11.9M
- INFRASTRUCTURE SOLUTIONS GROUP LLC · Mcalester, 50 mi · $5.8M
- ARKOMA SURVEYING AND MAPPING, PLLC · Mcalester, 53 mi · $4.3M
- One SOURCE Managed Services · Muskogee, 62 mi · $4.0M
- Muskogee Manufacturing · Muskogee, 62 mi · $4.0M
Estimated value over time
▲ 20% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ROCK-IT NATURAL STONE, INC. this business | $61.5M | — |
| BILLY GILLHAM Wister · 1 employees | $812K | 1.3 mi |
| MULE CREEK STONE LLC Wister · 12 employees | $4.1M | 1.3 mi |
| WILDHORSE QUARRIES , INC Wister · 8 employees | $2.4M | 5.5 mi |
| DTD CALDWELL ENTERPRISES, INC. Shady Point · 76 employees | $18.8M | 11.1 mi |
| SMOKIN FROG CONSTRUCTION LLC Poteau · 1 employees | $945K | 13.9 mi |
| VALLEY STONE, INC. Howe · 7 employees | $1.8M | 14.1 mi |
The full calculation
| Employees reported to the SBA | 185 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $52.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $55.9M |
| Estimate: the two combined (geometric mean) | $61.5M |
| EBITDA margin (industry, adjusted for size) | 23% |
| EBITDA = revenue × margin | $14.0M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $104.8M |
| Multiple for this size and industry | 7.5× |
| Value range | $55.1M – $143.3M |
| Revenue range | $40.4M – $70.1M |
| EBITDA range | $9.2M – $15.9M |
| Industry (NAICS) | Dimension Stone Mining and Quarrying (212311) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Rock-It Natural Stone, Inc. began 25 years ago as one family attempting to make extra income on their farm.”
Leadership
- LBLydia BaldwinFounder · Company website · source
Advisors
- BankingProsperity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Prosperity Bank PPP 2020, PPP 2021 | All 748 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $1.6M | 181 |
| 2/17/2021 | second | $1.6M | 185 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rock-It Natural Stone, Inc.
Rock-It Natural Stone, Inc. is a dimension stone mining and quarrying company in Wister, Oklahoma, in business since 2001. It is owned by Billy & Lydia Baldwin (Founders). Its estimated annual revenue is about $61.5M, with roughly $14.0M of EBITDA. It has about 185 employees. Its estimated business value is $104.8M (likely range $55.1M–$143.3M).
Common questions
- Who owns Rock-It Natural Stone, Inc.?
- Rock-It Natural Stone, Inc. is owned by Billy & Lydia Baldwin (Founders), according to public sources such as the company's website or filings.
- How much revenue does Rock-It Natural Stone, Inc. make?
- SeeBITDA estimates Rock-It Natural Stone, Inc.'s annual revenue at about $61.5M (likely between $40.4M and $70.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rock-It Natural Stone, Inc. worth?
- About $104.8M, roughly 7.5× its estimated EBITDA of $14.0M, typical for a dimension stone mining and quarrying company its size. Likely range: $55.1M–$143.3M.
- How many employees does Rock-It Natural Stone, Inc. have?
- About 185, as reported on its PPP loan.
- When was Rock-It Natural Stone, Inc. founded?
- Rock-It Natural Stone, Inc. has been in business since 2001.