Route 66 Auto Auction of El Reno LLC
How we got $101.0M
Based on 49 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
Route 66 Auto Auction of El Reno runs a weekly vehicle auction every Friday at 4399 E Highway 66, El Reno, OK, which is open to the public with a $300 cash deposit and ID, and also serves dealers.
From the company's website. Industry: Automobile and other motor vehicle merchant wholesalers.
Customers & suppliers
Suppliers & brands
- TIO CHUYS · brand it sells or installs
- JOE COOPER FORD · brand it sells or installs
- FLEETWOOD MOTORS · brand it sells or installs
- DOUG GRAY MOTORS · brand it sells or installs
- DOUG GRAY DOUGE · brand it sells or installs
- CROFT CHEVY · brand it sells or installs
- COUNTRY FORD · brand it sells or installs
- BOB MOORE NW KIA · brand it sells or installs
- INTEGRITY AUTO FINANCE · brand it sells or installs
- WHEELER CHEVY · brand it sells or installs
- NORTHCUTT CHEVY · brand it sells or installs
- BOECKMAN FORD · brand it sells or installs
- STEVEN FORD · brand it sells or installs
- CONTINENTAL RESOURCES · brand it sells or installs
- JACKSONS OF KINGFISHER · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- ESKRIDGE AUTO GROUP, INC. · Oklahoma City, 23 mi · $314.7M
- HUDIBURG CHEVROLET, LLC · Midwest City, 28 mi · $278.4M
- FERGUSON PONTIAC-GMC, INC. · Norman, 30 mi · $266.8M
- FOWLER OF NORMAN INC · Norman, 29 mi · $242.9M
- BADGER VALLEY INVESTMENTS, LLC · Pauls Valley, 65 mi · $223.3M
Estimated value over time
▲ 26% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ROUTE 66 AUTO AUCTION OF EL RENO LLC this business | $237.1M | — |
| THE CARMAN LLC El Reno · 8 employees | $24.9M | 2.8 mi |
| T. PIERCE, INC. Yukon · 2 employees | $5.8M | 10.0 mi |
| SKK ENTERPRISES, LLC Piedmont · 1 employees | $3.5M | 10.3 mi |
| DB CLIPS LLC Mustang · 4 employees | $3.9M | 11.5 mi |
| OKC TRAILER MARKETING INC. Yukon · 4 employees | $4.0M | 12.5 mi |
| CB TRUCK AND TRAILER SALES, LLC Minco · 1 employees | $4.1M | 14.1 mi |
The full calculation
| Employees reported to the SBA | 49 |
| Industry revenue per employee | $1.1M |
| Revenue = employees × revenue per employee | $237.1M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $14.2M |
| Cross-check: revenue implied by PPP payroll | $55.3M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $101.0M |
| Multiple for this size and industry | 7.1× |
| Value range | $47.8M – $143.4M |
| Revenue range | $140.3M – $280.6M |
| EBITDA range | $8.4M – $16.8M |
| Industry (NAICS) | Automobile and other motor vehicle merchant wholesalers (423110) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“When we embarked on our journey as Route 66 Auto Auction El Reno in 2009, we embraced a simple business philosophy and our winning formula: to recruit the finest individuals and provide them with thorough training.”
Leadership
- LRLane RodmanAuctioneer · Company website · source
- BOBrett OdellAuctioneer · Company website · source
- HPHerb PledgerAuctioneer · Company website · source
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $204K | 49 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Route 66 Auto Auction of El Reno LLC
Route 66 Auto Auction of El Reno LLC is an automobile and other motor vehicle merchant wholesalers company in El Reno, Oklahoma, in business since 2009. It is owned by Clay Moore (CEO). Its estimated annual revenue is about $237.1M, with roughly $14.2M of EBITDA. It has about 49 employees. Its estimated business value is $101.0M (likely range $47.8M–$143.4M).
Common questions
- Who owns Route 66 Auto Auction of El Reno LLC?
- Route 66 Auto Auction of El Reno LLC is owned by Clay Moore (CEO), according to public sources such as the company's website or filings.
- How much revenue does Route 66 Auto Auction of El Reno LLC make?
- SeeBITDA estimates Route 66 Auto Auction of El Reno LLC's annual revenue at about $237.1M (likely between $140.3M and $280.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Route 66 Auto Auction of El Reno LLC worth?
- About $101.0M, roughly 7.1× its estimated EBITDA of $14.2M, typical for a automobile and other motor vehicle merchant wholesalers company its size. Likely range: $47.8M–$143.4M.
- How many employees does Route 66 Auto Auction of El Reno LLC have?
- About 49, as reported on its PPP loan.
- When was Route 66 Auto Auction of El Reno LLC founded?
- Route 66 Auto Auction of El Reno LLC has been in business since 2009.