Schatz Publishing Group, LLC
How we got $14.0M
Based on its 31 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 26 years (since 2000)
From public records and the company's website, not a statement that it's for sale.
What they do
Schatz Strategy Group is a marketing, branding, and strategic communications firm serving government, commercial, and nonprofit organizations, with services spanning strategy, design, writing, and Section 508 accessibility compliance.
From the company's website. Industry: Information.
Customers & suppliers
Customers
- Federal Highway Administration · federal contracts $17.5M
- Federal Acquisition Service · federal contracts $11.5M
- Department of Housing and Urban Development · federal contracts $8.7M
- Office of Administrative Services · federal contracts $6.7M
- Office of the Assistant Secretary for Administration and Management · federal contracts $4.7M
- Armed Forces Entertainment · named on its website
- Office on Trafficking in Persons · named on its website
- Public Roads Magazine · named on its website
- Citizen Soldier Magazine · named on its website
- Guard Your Health · named on its website
- National Highway Traffic Safety Administration · named on its website
- U.S. Department of Defense · named on its website
- U.S. Department of Transportation · named on its website
- U.S. Fish and Wildlife Service · named on its website
- U.S. Bureau of Ocean Energy Management · named on its website
- Department of Defense · named on its website
- Department of Transportation · named on its website
- FEMA · named on its website
- Department of the Interior · named on its website
- Department of Veterans Affairs · named on its website
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- FIRST PRESBYTERIAN CHURCH · Stillwater, 42 mi · $10.0M
- EMMANUEL BAPTIST CHURCH OF ENID, OKLAHOMA · Enid, 42 mi · $8.0M
- 4RKIDS FOUNDATION · Enid, 43 mi · $7.8M
- FIRST CHRISTIAN CHURCH (DISCIPLES OF CHRIST) · Guthrie, 58 mi · $7.6M
- ST MARYS CATHOLIC CHURCH OF PONCA CITY OKLAHOMA · Ponca City, 10 mi · $5.9M
Estimated value over time
▼ 6% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SCHATZ PUBLISHING GROUP, LLC this business | $14.8M | — |
| DANCEY-MEADOR PUBLISHING CO INC. Ponca City · 2 employees | $948K | 9.8 mi |
| THE LOCAL TELEPHONE DIRECTORY, INC Ponca City · 2 employees | $948K | 9.8 mi |
| KAY COUNTY MEDIA, LLC Ponca City · 12 employees | $3.5M | 10.1 mi |
| D. JO FERGUSON & LARRY FERGUSON Pawnee · 2 employees | $481K | 36.1 mi |
| CROMWELL PUBLISHING LLC Enid · 1 employees | $287K | 40.1 mi |
| D. JO FERGUSON & LARRY FERGUSON Cleveland · 5 employees | $828K | 52.3 mi |
The full calculation
| Employees reported to the SBA | 31 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $12.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $14.1M |
| Estimate: the two combined (geometric mean) | $14.8M |
| EBITDA margin (industry, adjusted for size) | 17% |
| EBITDA = revenue × margin | $2.5M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $14.0M |
| Multiple for this size and industry | 5.5× |
| Value range | $7.4M – $19.1M |
| Revenue range | $9.8M – $16.9M |
| EBITDA range | $1.7M – $2.9M |
| Industry (NAICS) | Information (511120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“For 35 years, Schatz has leveraged strategic marketing to amplify brands, intrigue audiences, and deliver returns for our clients.”
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/13/2020 | first | $462K | 31 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Schatz Publishing Group, LLC
Schatz Publishing Group, LLC is an information company in Blackwell, Oklahoma, in business since 2000. Its estimated annual revenue is about $14.8M, with roughly $2.5M of EBITDA. It has about 31 employees. Its estimated business value is $14.0M (likely range $7.4M–$19.1M).
Common questions
- Who owns Schatz Publishing Group, LLC?
- The owner of Schatz Publishing Group, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Schatz Publishing Group, LLC make?
- SeeBITDA estimates Schatz Publishing Group, LLC's annual revenue at about $14.8M (likely between $9.8M and $16.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Schatz Publishing Group, LLC worth?
- About $14.0M, roughly 5.5× its estimated EBITDA of $2.5M, typical for a information company its size. Likely range: $7.4M–$19.1M.
- How many employees does Schatz Publishing Group, LLC have?
- About 31, as reported on its PPP loan.
- When was Schatz Publishing Group, LLC founded?
- Schatz Publishing Group, LLC has been in business since 2000.