Sonny Cannon Auto Plaza Inc
How we got $1.0M
Based on its 10 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 20% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SONNY CANNON AUTO PLAZA INC this business | $9.6M | — |
| Cannon Pre-Owned Auto Center Ponca City | $9.1M | 0.0 mi |
| Pioneer Auto Ponca City | $9.1M | 0.0 mi |
| PONCA AUTO WORLD LLC Ponca City · 5 employees | $4.1M | 0.1 mi |
| CANNON IMPORTS, INC Ponca City · 28 employees | $23.7M | 0.1 mi |
| STUTEVILLE CHEVROLET BUICK OF PONCA CITY, LLC Ponca City · 32 employees | $27.8M | 0.2 mi |
| Pemberton Chevrolet Ponca City | $9.1M | 0.2 mi |
The full calculation
| Employees reported to the SBA | 10 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $8.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $11.2M |
| Estimate: the two combined (geometric mean) | $9.6M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $424K |
Brought up to date: prices are 10% higher than in the benchmark's year and Oklahoma employment in this industry has fallen 4% since 2020, both included above.
| Estimated value = EBITDA × typical sale multiple | $1.0M |
| Multiple for this size and industry | 2.4× |
| Value range | $610K – $1.6M |
| Revenue range | $7.2M – $12.5M |
| EBITDA range | $318K – $551K |
| Industry (NAICS) | Used Car Dealers (441120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingEquity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Equity Bank PPP 2020 | All 375 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/13/2020 | first | $106K | 10 |
About Sonny Cannon Auto Plaza Inc
Sonny Cannon Auto Plaza Inc is a car dealers company in Ponca City, Oklahoma. Its estimated annual revenue is about $9.6M, with roughly $424K of EBITDA. It has about 10 employees. Its estimated business value is $1.0M (likely range $610K–$1.6M).
Common questions
- Who owns Sonny Cannon Auto Plaza Inc?
- The owner of Sonny Cannon Auto Plaza Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Sonny Cannon Auto Plaza Inc make?
- SeeBITDA estimates Sonny Cannon Auto Plaza Inc's annual revenue at about $9.6M (likely between $7.2M and $12.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Sonny Cannon Auto Plaza Inc worth?
- About $1.0M, roughly 2.4× its estimated EBITDA of $424K, typical for a car dealers company its size. Likely range: $610K–$1.6M.
- How many employees does Sonny Cannon Auto Plaza Inc have?
- About 10, as reported on its PPP loan.