Cannon Imports, Inc
How we got $5.4M
Based on its 28 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CANNON IMPORTS, INC this business | $36.8M | — |
| Pemberton Chevrolet Ponca City | $22.7M | 0.1 mi |
| STUTEVILLE CHEVROLET BUICK OF PONCA CITY, LLC Ponca City · 32 employees | $43.2M | 0.1 mi |
| Pioneer Auto Ponca City | $22.7M | 0.1 mi |
| Cannon Pre-Owned Auto Center Ponca City | $22.7M | 0.1 mi |
| SONNY CANNON AUTO PLAZA INC Ponca City · 10 employees | $14.9M | 0.1 mi |
| Heather Cannon Honda Ponca City | $22.7M | 0.2 mi |
The full calculation
| Employees reported to the SBA | 28 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $35.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $29.2M |
| Estimate: the two combined (geometric mean) | $36.8M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $1.5M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $5.4M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.9M – $7.4M |
| Revenue range | $24.2M – $42.0M |
| EBITDA range | $991K – $1.7M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingFirst National Bank of OklahomaPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First National Bank of Oklahoma PPP 2020 | All 405 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $258K | 28 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Cannon Imports, Inc
Cannon Imports, Inc is a car dealers company in Ponca City, Oklahoma. It is owned by Heather Cannon (President and Owner/Operator). Its estimated annual revenue is about $36.8M, with roughly $1.5M of EBITDA. It has about 28 employees. Its estimated business value is $5.4M (likely range $2.9M–$7.4M).
Common questions
- Who owns Cannon Imports, Inc?
- Cannon Imports, Inc is owned by Heather Cannon (President and Owner/Operator), according to public sources such as the company's website or filings.
- How much revenue does Cannon Imports, Inc make?
- SeeBITDA estimates Cannon Imports, Inc's annual revenue at about $36.8M (likely between $24.2M and $42.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Cannon Imports, Inc worth?
- About $5.4M, roughly 3.6× its estimated EBITDA of $1.5M, typical for a car dealers company its size. Likely range: $2.9M–$7.4M.
- How many employees does Cannon Imports, Inc have?
- About 28, as reported on its PPP loan.