SeeBITDAOklahoma

Heather Cannon Honda

  • 3415 N 14th St, Ponca City, OK
  • Since 2006
  • NAICS 4411
Estimated valueLow confidence
$3.0M
$347Klikely range$6.7M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$22.5M
a year
Profit (EBITDA)
$987K
4% of revenue
Employees
—
not reported
Leadership
Owner not found yet
We haven't found the owner in public records
Unlikely to sell soon

How we got $3.0M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical car dealers business in Oklahoma$22.5M
Revenue$22.5M
× 4% profit margin$987K
× 3 sale multiple = value$3.0M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

Signs of a sale Unlikely to sell soon

  • In business 20 years (since 2006)

From public records and the company's website, not a statement that it's for sale.

What they do

Heather Cannon Honda is a locally owned and operated Honda dealership in Ponca City, Oklahoma, selling new and pre-owned vehicles and providing Honda service, parts, and financing for drivers in the area.

Products & services
Certified Pre-Owned vehiclesService & partsOil changeTire rotationsAlignment serviceHonda Express ServiceGenuine Honda parts
Markets served
Recent gradsMilitary personnel
Service area
Ponca City, OKKay CountyNorth Central Oklahoma
Certifications
DealerRater Honda Dealer of the Year

From the company's website. Industry: Car dealers.

Customers & suppliers

Suppliers & brands

  • Honda · brand it sells or installs

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Excavation & site work

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Heather Cannon Honda
this business
$22.5M$987K—
Skyway CDJR of Ponca City
Ponca City
$22.5M$987K0.1 mi
Bob Hurley Dodge Chrysler Jeep Ram
Ponca City
$22.5M$987K0.1 mi
Pemberton Chevrolet
Ponca City
$22.5M$987K0.1 mi
STUTEVILLE CHEVROLET BUICK OF PONCA CITY, LLC
Ponca City · 32 employees
$43.3M$1.8M0.1 mi
CANNON IMPORTS, INC
Ponca City · 28 employees
$36.9M$1.5M0.2 mi
Pioneer Auto
Ponca City
$22.5M$987K0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$3.0M
Multiple for this size and industry3×
Value range$347K – $6.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.

Revenue range$3.3M – $42.2M
EBITDA range$145K – $1.9M
Industry (NAICS)Automobile dealers (4411)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Heather Cannon Honda

Heather Cannon Honda is a car dealers company in Ponca City, Oklahoma, in business since 2006. Its estimated annual revenue is about $22.5M, with roughly $987K of EBITDA. Its estimated business value is $3.0M (likely range $347K–$6.7M).

Common questions

Who owns Heather Cannon Honda?
The owner of Heather Cannon Honda isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Heather Cannon Honda make?
SeeBITDA estimates Heather Cannon Honda's annual revenue at about $22.5M (likely between $3.3M and $42.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Heather Cannon Honda worth?
About $3.0M, roughly 3× its estimated EBITDA of $987K, typical for a car dealers company its size. Likely range: $347K–$6.7M.
When was Heather Cannon Honda founded?
Heather Cannon Honda has been in business since 2006.