Southern Oklahoma Livestock Auction, L L C
How we got $24.9M
Based on its 50 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 42 years (since 1984)
From public records and the company's website, not a statement that it's for sale.
What they do
Southern Oklahoma Livestock Auction in Ada, Oklahoma, holds weekly livestock sales and helps producers market cattle, including through SOLA Direct country trades and Superior Livestock online sales.
From the company's website. Industry: Livestock Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Superior Livestock · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- FIRE LEAF ENTERPRISES LLC · Oklahoma City, 66 mi · $30.1M
- EXPRESS RANCHES INC · Yukon, 79 mi · $18.0M
- SHERRILL LIVESTOCK INC. · Mcalester, 54 mi · $13.1M
- ROBINSON BROS PORK, LLC · Holdenville, 30 mi · $12.6M
- CASTLE ROCK HEF, LLC · Oklahoma City, 72 mi · $10.7M
Estimated value over time
▲ 22% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SOUTHERN OKLAHOMA LIVESTOCK AUCTION, L L C this business | $130.2M | — |
| HEARTLAND FEED & FERTILIZER LLC Ada · 4 employees | $12.6M | 1.9 mi |
| FRONTIER TRADING INC. Ada · 19 employees | $104.7M | 4.5 mi |
| SULPHUR LIVESTOCK MARKET, LLC Sulphur · 1 employees | $6.7M | 22.4 mi |
| RC CATTLE HAULING, LLC Tishomingo · 1 employees | $5.9M | 34.0 mi |
| NOBLE FARM AND BUILDING SUPPLY LLC Noble · 7 employees | $11.1M | 40.3 mi |
| ATOKA LIVESTOCK, LLC Atoka · 20 employees | $40.1M | 43.6 mi |
The full calculation
| Employees reported to the SBA | 50 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $123.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $105.7M |
| Estimate: the two combined (geometric mean) | $130.2M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $4.8M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $24.9M |
| Multiple for this size and industry | 5.2× |
| Value range | $13.1M – $34.0M |
| Revenue range | $85.7M – $148.5M |
| EBITDA range | $3.1M – $5.5M |
| Industry (NAICS) | Livestock Merchant Wholesalers (424520) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Founded in 1984, Southern Oklahoma Livestock Auction (SOLA) in Ada, Oklahoma quickly established itself as a regional hub for cattle trade.”
Leadership
- EWEddie WollenbergGeneral Manager · Company website · source
- KWKristi WollenbergIn The Office · Company website · source
- JJJimy Jo LemmingsIn The Office · Company website · source
- EHEmma HoldenIn The Office · Company website · source
- JGJack GoodsonSales & Livestock Representative · Company website · source
- CJChillie Jo BillsSales & Livestock Representative · Company website · source
- CGChad GoodsonSales & Livestock Representative · Company website · source
- DHDavid HallSales & Livestock Representative · Company website · source
- RTRobert TuckerSales & Livestock Representative · Company website · source
- LHLuke HowardSales & Livestock Representative · Company website · source
- CWCole WollenbergSales & Livestock Representative · Company website · source
- CLChris LloydSales & Livestock Representative · Company website · source
Advisors
- BankingFirst United Bank and Trust CompanyPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First United Bank and Trust Company PPP 2020 | All 2,229 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $261K | 50 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Southern Oklahoma Livestock Auction, L L C
Southern Oklahoma Livestock Auction, L L C is a livestock merchant wholesalers company in Ada, Oklahoma, in business since 1984. Its estimated annual revenue is about $130.2M, with roughly $4.8M of EBITDA. It has about 50 employees. Its estimated business value is $24.9M (likely range $13.1M–$34.0M).
Common questions
- Who owns Southern Oklahoma Livestock Auction, L L C?
- The owner of Southern Oklahoma Livestock Auction, L L C isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Southern Oklahoma Livestock Auction, L L C make?
- SeeBITDA estimates Southern Oklahoma Livestock Auction, L L C's annual revenue at about $130.2M (likely between $85.7M and $148.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Southern Oklahoma Livestock Auction, L L C worth?
- About $24.9M, roughly 5.2× its estimated EBITDA of $4.8M, typical for a livestock merchant wholesalers company its size. Likely range: $13.1M–$34.0M.
- How many employees does Southern Oklahoma Livestock Auction, L L C have?
- About 50, as reported on its PPP loan.
- When was Southern Oklahoma Livestock Auction, L L C founded?
- Southern Oklahoma Livestock Auction, L L C has been in business since 1984.