The Pool Store, LLC
How we got $813K
Based on its 3 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 16 years (since 2010)
From public records and the company's website, not a statement that it's for sale.
What they do
The Pool Store, a locally and family owned business in Sapulpa, OK, sells pool products and provides pool services. It says it has been in business since 2010 with 90 years of combined experience.
From the company's website. Industry: Sporting and Recreational Goods and Supplies Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Wilbar · brand it sells or installs
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| THE POOL STORE, LLC this business | $3.4M | — |
| STANDARD DISTRIBUTING COMPANY Sapulpa · 29 employees | $28.5M | 1.4 mi |
| IRON GALL FIREARMS Kiefer · 1 employees | $1.4M | 4.3 mi |
| PERFORMANCE FIRE SYSTEMS LLC Sand Springs · 19 employees | $16.7M | 5.9 mi |
| ACE SIGN COMPANY, INC Tulsa · 3 employees | $2.7M | 6.1 mi |
| SUNDOWN MARINE, INC. Glenpool · 4 employees | $5.5M | 6.5 mi |
| SURGICAL INNOVATIONS LLC Tulsa · 1 employees | $1.3M | 6.6 mi |
The full calculation
| Employees reported to the SBA | 3 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.6M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $2.4M |
| Estimate: the two combined (geometric mean) | $3.4M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $280K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $813K |
| Multiple for this size and industry | 2.9× |
| Value range | $428K – $1.1M |
| Revenue range | $2.2M – $3.8M |
| EBITDA range | $184K – $320K |
| Industry (NAICS) | Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“The Pool Store was opened in 2010 by Bill Alberding, B.J. Alberding, and Brandy Enlow.”
Leadership
Advisors
- BankingAmerican Heritage BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| American Heritage Bank PPP 2020 | All 446 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/10/2020 | first | $20K | 3 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Pool Store, LLC
The Pool Store, LLC is a family-owned sporting and recreational goods and supplies merchant wholesalers company in Sapulpa, Oklahoma, in business since 2010. It is owned by Bill Alberding (Founder). Its estimated annual revenue is about $3.4M, with roughly $280K of EBITDA. It has about 3 employees. Its estimated business value is $813K (likely range $428K–$1.1M).
Common questions
- Who owns The Pool Store, LLC?
- The Pool Store, LLC is owned by Bill Alberding (Founder), according to public sources such as the company's website or filings.
- How much revenue does The Pool Store, LLC make?
- SeeBITDA estimates The Pool Store, LLC's annual revenue at about $3.4M (likely between $2.2M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Pool Store, LLC worth?
- About $813K, roughly 2.9× its estimated EBITDA of $280K, typical for a sporting and recreational goods and supplies merchant wholesalers company its size. Likely range: $428K–$1.1M.
- How many employees does The Pool Store, LLC have?
- About 3, as reported on its PPP loan.
- When was The Pool Store, LLC founded?
- The Pool Store, LLC has been in business since 2010.