SeeBITDAOklahoma

Standard Distributing Company

Other Miscellaneous Durable Goods Merchant Wholesalers
  • 1211 N 9TH ST, Sapulpa, OK
  • Since 2000
Estimated valueMedium confidence
$8.4M
$4.4Mlikely range$11.5M
About 4.3× its yearly profit, typical for a company this size in its industry.
Revenue
$28.5M
a year
Profit (EBITDA)
$2.0M
7% of revenue
Employees
29
reported in 2020
Naifeh family
Owners · source
Some signs of a sale

How we got $8.4M

Based on its 29 employees and its payroll, both reported for PPP in 2020 and brought up to date.

29 employees × $762K each$22.1M
PPP payroll ÷ payroll's usual share of revenue$28.3M
Shown toward the top of its range×1.14
Revenue$28.5M
× 7% profit margin$2.0M
× 4.3 sale multiple = value$8.4M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 26 years (since 2000)

From public records and the company's website, not a statement that it's for sale.

Estimated value over time

▲ 47% since 2020
$0$4.8M$9.7M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
STANDARD DISTRIBUTING COMPANY
this business
$28.5M$2.0M—
THE POOL STORE, LLC
Sapulpa · 3 employees
$3.4M$280K1.4 mi
PERFORMANCE FIRE SYSTEMS LLC
Sand Springs · 19 employees
$16.7M$1.1M4.5 mi
ACE SIGN COMPANY, INC
Tulsa · 3 employees
$2.7M$244K5.2 mi
IRON GALL FIREARMS
Kiefer · 1 employees
$1.4M$124K5.7 mi
INTERNATIONAL SAFETY, LLC
Tulsa · 3 employees
$3.2M$289K6.2 mi
SURGICAL INNOVATIONS LLC
Tulsa · 1 employees
$1.3M$122K6.8 mi

The full calculation

Employees reported to the SBA29
Revenue from headcount (employees × revenue per employee for companies this size)$22.1M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$28.3M
Estimate: the two combined (geometric mean)$28.5M
EBITDA margin (industry, adjusted for size)7%
EBITDA = revenue × margin$2.0M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$8.4M
Multiple for this size and industry4.3×
Value range$4.4M – $11.5M
Revenue range$18.8M – $32.5M
EBITDA range$1.3M – $2.2M
Industry (NAICS)Other Miscellaneous Durable Goods Merchant Wholesalers (423990)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Advisors

  • BankingAmerican Heritage BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

American Heritage Bank
PPP 2020
All 446 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/8/2020first$434K$437K29American Heritage Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Standard Distributing Company

Standard Distributing Company is an other miscellaneous durable goods merchant wholesalers company in Sapulpa, Oklahoma, in business since 2000. It is owned by Naifeh family (Owners). Its estimated annual revenue is about $28.5M, with roughly $2.0M of EBITDA. It has about 29 employees. Its estimated business value is $8.4M (likely range $4.4M–$11.5M).

Common questions

Who owns Standard Distributing Company?
Standard Distributing Company is owned by Naifeh family (Owners), according to public sources such as the company's website or filings.
How much revenue does Standard Distributing Company make?
SeeBITDA estimates Standard Distributing Company's annual revenue at about $28.5M (likely between $18.8M and $32.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Standard Distributing Company worth?
About $8.4M, roughly 4.3× its estimated EBITDA of $2.0M, typical for a other miscellaneous durable goods merchant wholesalers company its size. Likely range: $4.4M–$11.5M.
How many employees does Standard Distributing Company have?
About 29, as reported on its PPP loan.
When was Standard Distributing Company founded?
Standard Distributing Company has been in business since 2000.