Tulsa Fruit Co.
How we got $34.5M
Based on its 135 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 5% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Some signs of a sale
- In business 20 years (since 2006)
- Founder still runs it after 20 years
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| TULSA FRUIT CO. this business | $151.4M | — |
| BLACK RAIN GLACIER LLC Tulsa · 25 employees | $46.1M | 6.2 mi |
| VAL'S DISTRIBUTING COMPANY, LLC Tulsa · 14 employees | $24.4M | 6.3 mi |
| ALEJANDRO'S TORTILLAS AND FOOD DISTRIBUTION, LLC Tulsa · 4 employees | $4.7M | 6.9 mi |
| FRONTIER PRODUCE INC. Tulsa · 47 employees | $52.1M | 7.4 mi |
| BROASTER FOOD SYSTEMS INC Tulsa · 4 employees | $13.0M | 7.7 mi |
| LUCY FOOD AND TORTILLA DISTRIBUTORSHIP INC Tulsa · 1 employees | $1.6M | 7.8 mi |
The full calculation
| Employees reported to the SBA | 135 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $154.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $114.3M |
| Estimate: the two combined (geometric mean) | $151.4M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $5.6M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $34.5M |
| Multiple for this size and industry | 6.2× |
| Value range | $18.1M – $47.1M |
| Revenue range | $99.6M – $172.6M |
| EBITDA range | $3.7M – $6.3M |
| Industry (NAICS) | Fresh fruit and vegetable merchant wholesalers (424480) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingArvest BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Arvest Bank PPP 2020, PPP 2021 | All 5,114 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $1.0M | 135 |
| 3/9/2021 | second | $973K | 121 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Tulsa Fruit Co.
Tulsa Fruit Co. is a fresh fruit and vegetable merchant wholesalers company in Tulsa, Oklahoma, in business since 2006. It is owned by Lloyd Johnson (Founder). Its estimated annual revenue is about $151.4M, with roughly $5.6M of EBITDA. It has about 135 employees. Its estimated business value is $34.5M (likely range $18.1M–$47.1M).
Common questions
- Who owns Tulsa Fruit Co.?
- Tulsa Fruit Co. is owned by Lloyd Johnson (Founder), according to public sources such as the company's website or filings.
- How much revenue does Tulsa Fruit Co. make?
- SeeBITDA estimates Tulsa Fruit Co.'s annual revenue at about $151.4M (likely between $99.6M and $172.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Tulsa Fruit Co. worth?
- About $34.5M, roughly 6.2× its estimated EBITDA of $5.6M, typical for a fresh fruit and vegetable merchant wholesalers company its size. Likely range: $18.1M–$47.1M.
- How many employees does Tulsa Fruit Co. have?
- About 135, as reported on its PPP loan.
- When was Tulsa Fruit Co. founded?
- Tulsa Fruit Co. has been in business since 2006.