Ultimate Reefs Inc
How we got $214K
Based on 2 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
What we know
What they do
Ultimate Reefs & Aquariums is a Tulsa, OK saltwater aquatics specialty store selling reef aquarium supplies, fish and corals. It says it helps customers create living works of art in homes or offices.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Red Sea · brand it sells or installs
- Eco Tech · brand it sells or installs
- Neptune · brand it sells or installs
- Aqua Illuminations · brand it sells or installs
Estimated value over time
▲ 32% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ULTIMATE REEFS INC this business | $1.1M | — |
| LU'S TAILORS COMPANY Tulsa · 2 employees | $970K | 0.0 mi |
| C & L AUDIO INC. Tulsa · 7 employees | $4.2M | 0.8 mi |
| HIGH GRAVITY HOME BREWING SUPL Tulsa · 4 employees | $3.0M | 0.9 mi |
| SAS FRAGRANCES INC Tulsa · 4 employees | $2.9M | 0.9 mi |
| LIBERTY FLAGS, INC Tulsa · 4 employees | $4.1M | 1.1 mi |
| THE BROWN SEAL LLC Tulsa · 2 employees | $912K | 1.2 mi |
The full calculation
| Employees reported to the SBA | 2 |
| Industry revenue per employee | $300K |
| Revenue = employees × revenue per employee | $1.1M |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $107K |
| Cross-check: revenue implied by PPP payroll | $109K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $214K |
| Multiple for this size and industry | 2× |
| Value range | $101K – $304K |
| Revenue range | $633K – $1.3M |
| EBITDA range | $63K – $126K |
| Industry (NAICS) | Retail Trade (453910) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingArvest BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Arvest Bank PPP 2020 | All 5,114 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 5/20/2020 | first | $1K | 2 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Ultimate Reefs Inc
Ultimate Reefs Inc is a retail trade company in Tulsa, Oklahoma. It is owned by Shane Parker. Its estimated annual revenue is about $1.1M, with roughly $107K of EBITDA. It has about 2 employees. Its estimated business value is $214K (likely range $101K–$304K).
Common questions
- Who owns Ultimate Reefs Inc?
- Ultimate Reefs Inc is owned by Shane Parker, according to public sources such as the company's website or filings.
- How much revenue does Ultimate Reefs Inc make?
- SeeBITDA estimates Ultimate Reefs Inc's annual revenue at about $1.1M (likely between $633K and $1.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Ultimate Reefs Inc worth?
- About $214K, roughly 2× its estimated EBITDA of $107K, typical for a retail trade company its size. Likely range: $101K–$304K.
- How many employees does Ultimate Reefs Inc have?
- About 2, as reported on its PPP loan.