SeeBITDAOklahoma

Unity Cross Inc

Retail Trade
Company websiteunitycross.comFind on LinkedInSearch LinkedIn for this company
Estimated valueMedium confidence
$1.7M
$904Klikely range$2.3M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$5.5M
a year
Profit (EBITDA)
$573K
11% of revenue
Employees
6
reported in 2020
Leadership
Michael Letney
Creator · source
Unlikely to sell soon
Request removal or correction
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $1.7M

Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.

6 employees × $891K each$5.3M
PPP payroll ÷ payroll's usual share of revenue$4.3M
Shown toward the top of its range×1.14
Revenue$5.5M
× 11% profit margin$573K
× 3 sale multiple = value$1.7M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 18 years (since 2008)

From public records and the company's website, not a statement that it's for sale.

What they do

UnityCross Inc sells the Unity Cross and Unity Heart, multi-piece wedding ceremony keepsakes used as an alternative to unity candles, along with engraving, wedding accessories, gifts and replacement parts.

Products & services
Unity CrossUnity HeartWedding Unity CrossesWedding Unity HeartsWall crossesEngravingWedding AccessoriesGiftsReplacement PartsOptional Personalized engraved plate
Markets served
wedding ceremonies
Certifications
The Unity Cross is Patented - # D619,926, #D 686,385, Pat. # 8,418,344The Unity Heart is Patented - # D715,683, # D715,684License #27-4416957

From the company's website. Industry: Retail Trade.

Estimated value over time

▲ 67% since 2020
$0$988K$2.0M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
UNITY CROSS INC
this business
$5.5M$573K—
LISA PINNELL
Tulsa · 4 employees
$3.0M$315K2.1 mi
THUNDER ROCK SPORTS JEWELRY LLC
Tulsa · 1 employees
$1.1M$134K3.4 mi
KINGDOM BUILDERS WORLDWIDE
Bixby · 1 employees
$948K$121K3.9 mi
JPLUS LLC
Bixby · 2 employees
$2.1M$243K3.9 mi
ASPENGROVE GROUP INC
Broken Arrow · 3 employees
$3.2M$332K4.3 mi
COMMERCIAL FITNESS CONCEPTS LLC
Tulsa · 27 employees
$23.4M$2.0M6.2 mi

The full calculation

Employees reported to the SBA6
Revenue from headcount (employees × revenue per employee for companies this size)$5.3M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$4.3M
Estimate: the two combined (geometric mean)$5.5M
EBITDA margin (industry, adjusted for size)11%
EBITDA = revenue × margin$573K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.7M
Multiple for this size and industry3×
Value range$904K – $2.3M
Revenue range$3.6M – $6.2M
EBITDA range$377K – $653K
Industry (NAICS)Retail Trade (454110)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingBancFirst, Chickasaw Community BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

BancFirst
PPP 2020
All 7,048 borrowers →
Chickasaw Community Bank
PPP 2021
All 317 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/5/2020first$57K$58K6BancFirst
1/15/2021second$57K$58K6Chickasaw Community Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Unity Cross Inc

Unity Cross Inc is a retail trade company in Bixby, Oklahoma, in business since 2008. It is owned by Michael Letney (Creator). Its estimated annual revenue is about $5.5M, with roughly $573K of EBITDA. It has about 6 employees. Its estimated business value is $1.7M (likely range $904K–$2.3M).

Common questions

Who owns Unity Cross Inc?
Unity Cross Inc is owned by Michael Letney (Creator), according to public sources such as the company's website or filings.
How much revenue does Unity Cross Inc make?
SeeBITDA estimates Unity Cross Inc's annual revenue at about $5.5M (likely between $3.6M and $6.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Unity Cross Inc worth?
About $1.7M, roughly 3× its estimated EBITDA of $573K, typical for a retail trade company its size. Likely range: $904K–$2.3M.
How many employees does Unity Cross Inc have?
About 6, as reported on its PPP loan.
When was Unity Cross Inc founded?
Unity Cross Inc has been in business since 2008.