Commercial Fitness Concepts LLC
How we got $8.8M
Based on its 27 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 67% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Unlikely to sell soon
- In business 15 years (since 2011)
From public records and the company's website, not a statement that it's for sale.
What they do
Commercial Fitness Concepts is a Tulsa, Oklahoma company that supplies, installs, services, refurbishes and relocates commercial gym equipment, selling new and pre-owned units to fitness facilities and some home buyers.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Customers
- Gold's Gyms · named on its website
Suppliers & brands
- Life Fitness · brand it sells or installs
- Hammer Strength · brand it sells or installs
- Cybex · brand it sells or installs
- Precor · brand it sells or installs
- Matrix · brand it sells or installs
- Star Trac · brand it sells or installs
- StairMaster · brand it sells or installs
- Nautilus · brand it sells or installs
- Schwinn · brand it sells or installs
- Technogym · brand it sells or installs
- TRUE Fitness · brand it sells or installs
- Freemotion · brand it sells or installs
- Woodway · brand it sells or installs
- Concept2 · brand it sells or installs
- Keiser · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- NAME BRANDS, INC · Tulsa, 3 mi · $151.8M
- SHARPE DRY GOODS COMPANY OF CHECOTAH, LLC · Checotah, 46 mi · $96.1M
- MOODY'S JEWELRY · Tulsa, 7 mi · $49.4M
- J. COLE L.L.C. · Tulsa, 8 mi · $28.5M
- GOLD-N-BRONZE, INC · Broken Arrow, 2 mi · $15.9M
- OSAGE NATION GAMING ENTERPRISE · Tulsa, 13 mi · $274.1M
- QUAPAW CASINO AUTHORITY OF THE QUAPAW TRIBE OF OKLAHOMA (O-G · Miami, 80 mi · $36.7M
- SHANGRI-LA RESORT, LLC · Afton, 65 mi · $31.6M
- Hardrock in Tulsa · Catoosa, 7 mi · $23.7M
- Hard Rock Hotel & Casino Tulsa · Catoosa, 7 mi · $23.7M
- PERSIMMON RIDGE LLC · Tulsa, 15 mi · $117.0M
- OKLAHOMA BAPTIST UNIVERSITY · Shawnee, 79 mi · $76.0M
- COMMUNITY ACTION PROJECT OF TULSA COUNTY, INC. · Tulsa, 5 mi · $68.9M
- OKLAHOMA WESLEYAN UNIVERSITY, INC · Bartlesville, 44 mi · $32.2M
- HOLLAND HALL · Tulsa, 5 mi · $29.9M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| COMMERCIAL FITNESS CONCEPTS LLC this business | $23.4M | — |
| THUNDER ROCK SPORTS JEWELRY LLC Tulsa · 1 employees | $1.1M | 4.0 mi |
| UNITY CROSS INC Bixby · 6 employees | $5.5M | 6.2 mi |
| ASPENGROVE GROUP INC Broken Arrow · 3 employees | $3.2M | 6.2 mi |
| LISA PINNELL Tulsa · 4 employees | $3.0M | 6.3 mi |
| TKO SOLUTIONS LLC Tulsa · 1 employees | $812K | 8.3 mi |
| VR ELECTRIC LLC Tulsa · 31 employees | $25.7M | 8.6 mi |
The full calculation
| Employees reported to the SBA | 27 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $24.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $17.4M |
| Estimate: the two combined (geometric mean) | $23.4M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $2.0M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $8.8M |
| Multiple for this size and industry | 4.4× |
| Value range | $4.7M – $12.1M |
| Revenue range | $15.4M – $26.6M |
| EBITDA range | $1.3M – $2.3M |
| Industry (NAICS) | Retail Trade (454110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Backed by 20 years of industry experience, CFC brings the expertise, infrastructure, and manpower to manage your project from start to finish.”
Advisors
- BankingFirst Oklahoma Bank, Newtek Small Business Finance, LLCPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Oklahoma Bank PPP 2020, PPP 2021 | All 695 borrowers → |
| Newtek Small Business Finance, Inc. 7(a) 2023 | All 45 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $233K | 27 |
| 1/25/2021 | second | $233K | 27 |
Public records
| Mar 2023 | 7(a) | $5.0M |
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Commercial Fitness Concepts LLC
Commercial Fitness Concepts LLC is a retail trade company in Tulsa, Oklahoma, in business since 2011. It is owned by Brandon Outlaw. Its estimated annual revenue is about $23.4M, with roughly $2.0M of EBITDA. It has about 27 employees. Its estimated business value is $8.8M (likely range $4.7M–$12.1M).
Common questions
- Who owns Commercial Fitness Concepts LLC?
- Commercial Fitness Concepts LLC is owned by Brandon Outlaw, according to public sources such as the company's website or filings.
- How much revenue does Commercial Fitness Concepts LLC make?
- SeeBITDA estimates Commercial Fitness Concepts LLC's annual revenue at about $23.4M (likely between $15.4M and $26.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Commercial Fitness Concepts LLC worth?
- About $8.8M, roughly 4.4× its estimated EBITDA of $2.0M, typical for a retail trade company its size. Likely range: $4.7M–$12.1M.
- How many employees does Commercial Fitness Concepts LLC have?
- About 27, as reported on its PPP loan.
- When was Commercial Fitness Concepts LLC founded?
- Commercial Fitness Concepts LLC has been in business since 2011.