Value Added Products
How we got $12.1M
Based on its 46 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 45% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 43% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 46 | $30.7M |
| 2024 | Form 5500 | 38 | $25.4M |
| 2025 | Form 5500 | 26 | $17.4M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Signs of a sale Unlikely to sell soon
- Headcount down 32% since 2024 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
What they do
Red Earth Dough Co. (formerly Value Added Products) supplies wholesale frozen pizza dough and pre-proofed pizza crusts to restaurants, distributors, and private-label pizza brands across the United States.
From the company's website. Industry: Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- GORE'S COFFEE, LLC · Seiling, 45 mi · $29.2M
- GORE'S SONIC, LLC · Seiling, 45 mi · $29.2M
- MCKENNEDY LLC · Woodward, 49 mi · $27.4M
- JONLOR COMPANY · Enid, 50 mi · $24.5M
- RED PRAIRIE STEAKHOUSE LLC · Woodward, 47 mi · $4.1M
- EARNHEART OIL, INC · Marshall, 74 mi · $4.21B
- P&K EQUIPMENT, INC · Enid, 51 mi · $616.2M
- TEXOMA MEDICAL SERVICES, INC. · Taloga, 54 mi · $527.4M
- P & K MIDWEST · Enid, 51 mi · $313.3M
- FARMERS GRAIN COMPANY · Pond Creek, 48 mi · $234.4M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| VALUE ADDED PRODUCTS this business | $29.0M | — |
| Sunbelt Rentals Oil & Gas Alva | $3.0M | 1.0 mi |
| Alva Beer Co. Alva | $3.5M | 1.4 mi |
| Devine Alva | $1.1M | 1.5 mi |
| Ruma-Lic Liquid Feed Alva | $2.4M | 1.7 mi |
| EquipSource LLC Dacoma | $3.0M | 10.1 mi |
| Midstates Petroleum Company | $6.1M | 12.7 mi |
The full calculation
| Employees reported to the SBA | 46 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $26.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $24.3M |
| Estimate: the two combined (geometric mean) | $29.0M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $2.2M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $12.1M |
| Multiple for this size and industry | 5.5× |
| Value range | $6.3M – $16.5M |
| Revenue range | $19.1M – $33.0M |
| EBITDA range | $1.4M – $2.5M |
| Industry (NAICS) | Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Formerly Value Added Products, our name reflects the enduring strength of the land and people who shaped it.”
Advisors
- BankingAlva State Bank & Trust CompanyPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Alva State Bank & Trust Company PPP 2020, PPP 2021 | All 172 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $428K | 46 |
| 1/17/2021 | second | $428K | 40 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Value Added Products
Value Added Products is a dry pasta, dough, and flour mixes manufacturing from purchased flour company in Alva, Oklahoma. It is owned by Steve Sterling (CEO). Its estimated annual revenue is about $29.0M, with roughly $2.2M of EBITDA. It has about 26 employees. Its estimated business value is $12.1M (likely range $6.3M–$16.5M).
Common questions
- Who owns Value Added Products?
- Value Added Products is owned by Steve Sterling (CEO), according to public sources such as the company's website or filings.
- How much revenue does Value Added Products make?
- SeeBITDA estimates Value Added Products's annual revenue at about $29.0M (likely between $19.1M and $33.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Value Added Products worth?
- About $12.1M, roughly 5.5× its estimated EBITDA of $2.2M, typical for a dry pasta, dough, and flour mixes manufacturing from purchased flour company its size. Likely range: $6.3M–$16.5M.
- How many employees does Value Added Products have?
- About 26, from its 2025 retirement-plan filing.