Waffle Champion
How we got $3.4M
Based on its 23 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 8% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| WAFFLE CHAMPION this business | $11.1M | — |
| NEIGHBORS QUALITY HOUSE COFFEE Oklahoma City · 11 employees | $7.4M | 0.5 mi |
| MARIPOSA COFFEE ROASTERY Oklahoma City · 7 employees | $4.5M | 0.6 mi |
| VITALITY MEAL PREP & FITNESS Oklahoma City · 1 employees | $628K | 4.5 mi |
| WHAT'S COOKING LTD Oklahoma City · 18 employees | $5.3M | 4.9 mi |
| REFRESQUERIA LAS DELICIAS OKLAHOMA Oklahoma City · 2 employees | $1.0M | 5.2 mi |
| CALLEYCO LLC Oklahoma City · 1 employees | $437K | 5.6 mi |
The full calculation
| Employees reported to the SBA | 23 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $16.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $5.9M |
| Estimate: the two combined (geometric mean) | $11.1M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $905K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.4M |
| Multiple for this size and industry | 3.8× |
| Value range | $1.8M – $4.7M |
| Revenue range | $7.3M – $12.7M |
| EBITDA range | $595K – $1.0M |
| Industry (NAICS) | All Other Miscellaneous Food Manufacturing (311999) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020, PPP 2021 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $88K | 19 |
| 1/28/2021 | second | $136K | 23 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Waffle Champion
Waffle Champion is an all other miscellaneous food manufacturing company in Oklahoma City, Oklahoma. It is owned by Todd Woodruff. Its estimated annual revenue is about $11.1M, with roughly $905K of EBITDA. It has about 23 employees. Its estimated business value is $3.4M (likely range $1.8M–$4.7M).
Common questions
- Who owns Waffle Champion?
- Waffle Champion is owned by Todd Woodruff, according to public sources such as the company's website or filings.
- How much revenue does Waffle Champion make?
- SeeBITDA estimates Waffle Champion's annual revenue at about $11.1M (likely between $7.3M and $12.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Waffle Champion worth?
- About $3.4M, roughly 3.8× its estimated EBITDA of $905K, typical for a all other miscellaneous food manufacturing company its size. Likely range: $1.8M–$4.7M.
- How many employees does Waffle Champion have?
- About 23, as reported on its PPP loan.