SeeBITDAOklahoma

Softwater Service, Inc.

Retail Trade
  • 115 E. HIGHLAND, Ponca City, OK (approx.)
Estimated valueLow confidence
$476K
$249Klikely range$699K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.6M
a year
Profit (EBITDA)
$238K
9% of revenue
Employees
7
on its 2024 401(k) filing
Owner not found yet
We haven't found the owner in public records
Unlikely to sell soon

How we got $476K

Based on 7 employees on its 2024 401(k) filing.

7 employees (2024 401(k) filing) × $376K each$2.6M
Revenue$2.6M
× 9% profit margin$238K
× 2 sale multiple = value$476K

· Own this business? Correct these figures

What we know

No PPP loan
401(k) filing, 2024
No reported financials
No website found
Owner not found

Signs of a sale Unlikely to sell soon

  • Headcount down 53% since 2020 (retirement plan filings)

From public records and the company's website, not a statement that it's for sale.

Estimated value over time

▼ 42% since 2020
$0$471K$943K202020212022202320242026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 53% since 2020
0102020202021202220232024157
401(k) / retirement-plan participants
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020Form 550015$4.5M$407K
2021Form 55007$2.1M$190K
2022Form 55006$1.8M$163K
2023Form 55007$2.1M$190K
2024Form 55007$2.1M$190K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
SOFTWATER SERVICE, INC.
this business
$2.6M$238K—
SOFTWATER SERVICES INCORPORATED
Ponca City · 34 employees
$17.3M$1.2M3.9 mi
TRAVIS MEGEE
Ponca City · 1 employees
$731K$86K4.5 mi
JUICY'S VAPOR LOUNGE
Ponca City · 45 employees
$19.8M$1.3M6.1 mi
ZK ENTERPRISE INC.
Ponca City · 15 employees
$6.6M$544K6.1 mi
KYRKERBY INC.
Ponca City · 20 employees
$7.0M$510K10.5 mi
MIKE & AMY SMITH LLC
Fairfax · 2 employees
$1.3M$130K26.5 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date: prices are 26% higher than in the benchmark's year, both included above.

Estimated value = EBITDA × typical sale multiple$476K
Multiple for this size and industry2×
Value range$249K – $699K
Employees in its retirement plan (2024 Form 5500)7
Industry revenue per employee$300K
Revenue = employees × revenue per employee$2.6M
EBITDA margin (industry, adjusted for size)9%
EBITDA = revenue × margin$238K

Uses the newest headcount we have: participants in the company's retirement plan from its Form 5500 filing with the Department of Labor. Plans can leave out part-timers and new hires, so the range leans higher than the estimate.

Revenue range$1.7M – $3.2M
EBITDA range$155K – $291K
Industry (NAICS)Retail Trade (453990)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from the company's Form 5500 retirement-plan filing. Full methodology

About Softwater Service, Inc.

Softwater Service, Inc. is a retail trade company in Ponca City, Oklahoma. Its estimated annual revenue is about $2.6M, with roughly $238K of EBITDA. It has about 7 employees. Its estimated business value is $476K (likely range $249K–$699K).

Common questions

Who owns Softwater Service, Inc.?
The owner of Softwater Service, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Softwater Service, Inc. make?
SeeBITDA estimates Softwater Service, Inc.'s annual revenue at about $2.6M (likely between $1.7M and $3.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Softwater Service, Inc. worth?
About $476K, roughly 2× its estimated EBITDA of $238K, typical for a retail trade company its size. Likely range: $249K–$699K.
How many employees does Softwater Service, Inc. have?
About 7, from its 2024 retirement-plan filing.