Heartland Parts & Service
How we got $2.5M
Based on its 27 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 43% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 11% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 27 | $15.8M |
| 2022 | Form 5500 | 21 | $12.3M |
| 2023 | Form 5500 | 21 | $12.3M |
| 2024 | Form 5500 | 24 | $14.1M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HEARTLAND PARTS & SERVICE this business | $20.5M | — |
| R.V. GENERAL STORE, INC. Newcastle · 30 employees | $27.3M | 25.9 mi |
| FLOYD'S RECREATIONAL VEHICLES LLC Norman · 48 employees | $36.5M | 27.4 mi |
| EUROSPORT MOTORS, LLC Norman · 7 employees | $7.5M | 28.6 mi |
| SBTE LLC Norman · 12 employees | $13.6M | 29.4 mi |
| SOUTHWEST TRAILERS & EQUIPMENT, LLC Oklahoma City · 50 employees | $56.6M | 31.6 mi |
| JUSTICE GOLF CAR CO,, INC Moore · 31 employees | $28.6M | 31.7 mi |
The full calculation
| Employees reported to the SBA | 27 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $21.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $14.9M |
| Estimate: the two combined (geometric mean) | $20.5M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $839K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.5M |
| Multiple for this size and industry | 3× |
| Value range | $1.3M – $3.4M |
| Revenue range | $13.5M – $23.4M |
| EBITDA range | $552K – $957K |
| Industry (NAICS) | Motorcycle, Boat, and Other Motor Vehicle Dealers (441228) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingThe First National Bank and Trust Co, Chickasha, OklahomaPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| The First National Bank and Trust Co, Chickasha, Oklahoma PPP 2020 | All 478 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $174K | 27 |
About Heartland Parts & Service
Heartland Parts & Service is a car dealers company in Chickasha, Oklahoma. Its estimated annual revenue is about $20.5M, with roughly $839K of EBITDA. It has about 24 employees. Its estimated business value is $2.5M (likely range $1.3M–$3.4M).
Common questions
- Who owns Heartland Parts & Service?
- The owner of Heartland Parts & Service isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Heartland Parts & Service make?
- SeeBITDA estimates Heartland Parts & Service's annual revenue at about $20.5M (likely between $13.5M and $23.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Heartland Parts & Service worth?
- About $2.5M, roughly 3× its estimated EBITDA of $839K, typical for a car dealers company its size. Likely range: $1.3M–$3.4M.
- How many employees does Heartland Parts & Service have?
- About 24, from its 2024 retirement-plan filing.