Merle Norman Cosmetics
How we got $104K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
Merle Norman Cosmetic Studio franchise owner website that directs visitors to Merle Norman Cosmetics studio locations and links to the Merle Norman Cosmetics, Inc. site. The page does not describe the business in more detail.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Merle Norman Cosmetics this business | $215K | — |
| European Wax Center Owasso | $215K | 0.0 mi |
| Massage Envy Owasso | $215K | 0.0 mi |
| Peak Nutrition Owasso | $215K | 0.0 mi |
| DAZZLING NAIL BAR LLC Owasso · 18 employees | $2.2M | 0.0 mi |
| Uptown Salon and Spa Owasso | $215K | 0.2 mi |
| Beauty By Bree Owasso | $215K | 0.2 mi |
The full calculation
| Estimated value = EBITDA × typical sale multiple | $104K |
| Multiple for this size and industry | 2.1× |
| Value range | $48K – $304K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $123K – $524K |
| EBITDA range | $28K – $121K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Merle Norman Cosmetics
Merle Norman Cosmetics is a hair & beauty salons company in Owasso, Oklahoma, in business since 1997. Its estimated annual revenue is about $215K, with roughly $49K of EBITDA. Its estimated business value is $104K (likely range $48K–$304K).
Common questions
- Who owns Merle Norman Cosmetics?
- The owner of Merle Norman Cosmetics isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Merle Norman Cosmetics make?
- SeeBITDA estimates Merle Norman Cosmetics's annual revenue at about $215K (likely between $123K and $524K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Merle Norman Cosmetics worth?
- About $104K, roughly 2.1× its estimated EBITDA of $49K, typical for a hair & beauty salons company its size. Likely range: $48K–$304K.
- When was Merle Norman Cosmetics founded?
- Merle Norman Cosmetics has been in business since 1997.