Jostens
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 32 years (since 1994)
From public records and the company's website, not a statement that it's for sale.
What they do
Jostens sells yearbooks, class rings, graduation products, school apparel, letter jackets and school pictures, working with schools and organizations and their students and families.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Customers
- Las Vegas Aces · named on its website
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- PERSIMMON RIDGE LLC · Tulsa, 12 mi · $116.9M
- OKLAHOMA BAPTIST UNIVERSITY · Shawnee, 77 mi · $76.0M
- COMMUNITY ACTION PROJECT OF TULSA COUNTY, INC. · Tulsa, 2 mi · $68.9M
- OKLAHOMA WESLEYAN UNIVERSITY, INC · Bartlesville, 43 mi · $32.2M
- HOLLAND HALL · Tulsa, 4 mi · $28.4M
- GDH CONSULTING INC · Tulsa, 3 mi · $91.8M
- INCEED LLC · Tulsa, 7 mi · $69.1M
- THE KEY GROUP, INC. · Tulsa, 1 mi · $61.9M
- DRAKE NELSON, LLC · Muskogee, 37 mi · $48.9M
- TULSA'S GREEN COUNTRY STAFFING, L.L.C. · Broken Arrow, 3 mi · $41.1M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Jostens this business | $1.7M | — |
| ATKINSON SUPPLY COMPANY Tulsa · 5 employees | $3.0M | 0.1 mi |
| Finesse Motors Tulsa | $22.7M | 0.1 mi |
| Rpm Motorsports Sales And Leasing Tulsa | $22.7M | 0.1 mi |
| Organic Lawns of Tulsa Tulsa | $4.2M | 0.1 mi |
| ADI Global Distribution - Tulsa Tulsa | $4.1M | 0.1 mi |
| Aaron Ruth Auto Sales Tulsa | $22.7M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $655K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Jostens
Jostens is a retail trade company in Tulsa, Oklahoma, in business since 1994. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Jostens?
- The owner of Jostens isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Jostens make?
- SeeBITDA estimates Jostens's annual revenue at about $1.7M (likely between $655K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Jostens worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Jostens founded?
- Jostens has been in business since 1994.