Who owns Merle Norman Cosmetic Studio?

Merle Norman Cosmetic Studio is owned by Whittney Pratz, according to public sources such as the company's website or filings.

How much revenue does Merle Norman Cosmetic Studio make?

SeeBITDA estimates Merle Norman Cosmetic Studio's annual revenue at about $436K (likely between $162K and $684K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.

What is Merle Norman Cosmetic Studio worth?

About $211K, roughly 2.1× its estimated EBITDA of $100K, typical for a hair & beauty salons company its size. Likely range: $63K–$397K.

Merle Norman Cosmetic Studio

Hair & beauty salons

1910 E 2nd St, Edmond, OK
NAICS 8121

Company websitemerlenormanstudio.com Find on LinkedInSearch LinkedIn for this company

Estimated valueLow confidence

$211K

$63Klikely range$397K

About 2.1× its yearly EBITDA, typical for a company this size in its industry.

Revenue

$436K

a year

EBITDA

$100K

23% of revenue

Employees

—

not reported

Leadership

Whittney Pratz

Owner · source

How we got $211K

Revenue$436K

A typical hair & beauty salons business in Oklahoma

EBITDA$100K

23% EBITDA margin

Estimated value$211K

2.1× EBITDA multiple

Own this business? Correct these figures

What we know

No PPP loan

No 401(k) filing

No reported financials

Company website

Owner named

Compared with similar businesses nearby

Business	Est. revenue	Est. EBITDA	Distance
Merle Norman Cosmetic Studio this business	$436K	$100K	—
Merle Norman Cosmetics & Ceritfied Spa Edmond	$436K	$100K	0.0 mi
Knockouts Haircuts & Grooming Edmond	$436K	$100K	0.1 mi
V NAILS OF EDMOND LLC Edmond · 40 employees	$7.5M	$1.1M	0.2 mi
Wildflower Salon Edmond	$436K	$100K	0.2 mi
Benefit Cosmetics BrowBar Edmond	$436K	$100K	0.2 mi
REDROCK NAIL AND SALON LLC Edmond · 2 employees	$376K	$87K	0.3 mi

Ranges & sources

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.

Revenue range	$162K – $684K
EBITDA range	$37K – $157K
Industry (NAICS)	Personal care services (8121)

Value range

$63K – $397K

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

About Merle Norman Cosmetic Studio

Merle Norman Cosmetic Studio is a hair & beauty salons company in Edmond, Oklahoma. It is owned by Whittney Pratz. Its estimated annual revenue is about $436K, with roughly $100K of EBITDA. Its estimated business value is $211K (likely range $63K–$397K).

Common questions

Who owns Merle Norman Cosmetic Studio?: Merle Norman Cosmetic Studio is owned by Whittney Pratz, according to public sources such as the company's website or filings.
How much revenue does Merle Norman Cosmetic Studio make?: SeeBITDA estimates Merle Norman Cosmetic Studio's annual revenue at about $436K (likely between $162K and $684K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Merle Norman Cosmetic Studio worth?: About $211K, roughly 2.1× its estimated EBITDA of $100K, typical for a hair & beauty salons company its size. Likely range: $63K–$397K.