A New Day Counseling, Inc.
How we got $455K
Based on 8 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
What we know
Signs of a sale Unlikely to sell soon
- In business 16 years (since 2010)
From public records and the company's website, not a statement that it's for sale.
What they do
A New Day Counseling, Inc. is a solution-focused behavioral health agency offering therapy and counseling for individuals, couples, and families.
From the company's website. Industry: Other Individual and Family Services.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- Childcare Network · Mustang, 18 mi · $17.6M
- CHILD CARE II INC. · Oklahoma City, 6 mi · $15.6M
- SPECIAL CARE · Oklahoma City, 3 mi · $9.5M
- OKLAHOMA UNITED METHODIST CIRCLE OF CARE, INC · Oklahoma City, 8 mi · $8.2M
- La Petite Academy · Oklahoma City, 19 mi · $7.8M
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| A NEW DAY COUNSELING, INC. this business | $1.3M | — |
| THRIVE CHRISTIAN COUNSELING, PLLC Oklahoma City · 4 employees | $598K | 0.6 mi |
| SENIOR CARE REFERRAL SERVICES OF OKLAHOMA, LLC Oklahoma City · 3 employees | $314K | 0.6 mi |
| QUAIL SPRINGS COUNSELING PLLC Edmond · 1 employees | $185K | 1.2 mi |
| MEMORIES ON THE MOVE, INC. Oklahoma City · 3 employees | $294K | 1.3 mi |
| OKLAHOMA CHRISTIAN COUNSELING CENTER INC Oklahoma City · 15 employees | $2.6M | 1.5 mi |
| ESSENTIAL ELEMENTS LLC Oklahoma City · 2 employees | $335K | 2.3 mi |
The full calculation
| Employees reported to the SBA | 8 |
| Industry revenue per employee | $100K |
| Revenue = employees × revenue per employee | $1.3M |
| EBITDA margin (industry, adjusted for size) | 14% |
| EBITDA = revenue × margin | $182K |
| Cross-check: revenue implied by PPP payroll | $142K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $455K |
| Multiple for this size and industry | 2.5× |
| Value range | $215K – $646K |
| Revenue range | $744K – $1.5M |
| EBITDA range | $108K – $215K |
| Industry (NAICS) | Other Individual and Family Services (624190) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020, PPP 2021 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/13/2020 | first | $7K | 7 |
| 4/11/2021 | second | $8K | 8 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About A New Day Counseling, Inc.
A New Day Counseling, Inc. is an other individual and family services company in Oklahoma City, Oklahoma, in business since 2010. It is owned by Ashlee Day (CEO). Its estimated annual revenue is about $1.3M, with roughly $182K of EBITDA. It has about 8 employees. Its estimated business value is $455K (likely range $215K–$646K).
Common questions
- Who owns A New Day Counseling, Inc.?
- A New Day Counseling, Inc. is owned by Ashlee Day (CEO), according to public sources such as the company's website or filings.
- How much revenue does A New Day Counseling, Inc. make?
- SeeBITDA estimates A New Day Counseling, Inc.'s annual revenue at about $1.3M (likely between $744K and $1.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is A New Day Counseling, Inc. worth?
- About $455K, roughly 2.5× its estimated EBITDA of $182K, typical for a other individual and family services company its size. Likely range: $215K–$646K.
- How many employees does A New Day Counseling, Inc. have?
- About 8, as reported on its PPP loan.
- When was A New Day Counseling, Inc. founded?
- A New Day Counseling, Inc. has been in business since 2010.