SeeBITDAOklahoma

Armada Distributing Lllp

Wine and distilled alcoholic beverage merchant wholesalers
  • 7202 E 38th St, Tulsa, OK
  • Since 2020
Estimated valueMedium confidence
$11.1M
$5.8Mlikely range$15.2M
About 5.2× its yearly profit, typical for a company this size in its industry.
Revenue
$58.1M
a year
Profit (EBITDA)
$2.1M
4% of revenue
Employees
41
reported in 2021
Richard Todd Gayer
Owner · source

How we got $11.1M

Based on its 41 employees and its payroll, both reported for PPP in 2021 and brought up to date.

41 employees × $939K each$38.5M
PPP payroll ÷ payroll's usual share of revenue$67.6M
Shown toward the top of its range×1.14
Revenue$58.1M
× 4% profit margin$2.1M
× 5.2 sale multiple = value$11.1M

· Own this business? Correct these figures

What we know

PPP loan, 2021
No 401(k) filing
No reported financials
No website found
Owner named
Trucking registration (FMCSA)

Estimated value over time

▲ 68% since 2021
$0$6.4M$12.8M20212026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
ARMADA DISTRIBUTING LLLP
this business
$58.1M$2.1M—
HANDCRAFTED OKLAHOMA, LLC
Tulsa · 20 employees
$18.5M$776K0.5 mi
R TURNER CONSULTING LLC
Tulsa · 1 employees
$995K$62K3.7 mi
PROVISIONS FINE BEVERAGE PURVEYORS, LLC
Tulsa · 2 employees
$1.5M$86K4.9 mi
PROVISIONS FINE BEVERAGE WHOLESALER, LP
Tulsa · 11 employees
$9.0M$406K4.9 mi
A & B DISTRIBUTORS OF MUSKOGEE, INC.
Muskogee · 66 employees
$59.6M$2.2M41.3 mi

The full calculation

Employees reported to the SBA41
Revenue from headcount (employees × revenue per employee for companies this size)$38.5M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$67.6M
Estimate: the two combined (geometric mean)$58.1M
EBITDA margin (industry, adjusted for size)4%
EBITDA = revenue × margin$2.1M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$11.1M
Multiple for this size and industry5.2×
Value range$5.8M – $15.2M
Revenue range$38.2M – $66.3M
EBITDA range$1.4M – $2.4M
Industry (NAICS)Wine and distilled alcoholic beverage merchant wholesalers (424820)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Advisors

  • BankingCrossFirst BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

CrossFirst Bank
PPP 2021
All 299 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
2/25/2021second$1.0M$1.1M41CrossFirst Bank

Public records

DOT motor carrier
USDOT 3443339
Trucks (power units)16
Drivers10
Registered with DOT2020

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Armada Distributing Lllp

Armada Distributing Lllp is a wine and distilled alcoholic beverage merchant wholesalers company in Tulsa, Oklahoma, in business since 2020. It is owned by Richard Todd Gayer. Its estimated annual revenue is about $58.1M, with roughly $2.1M of EBITDA. It has about 41 employees. Its estimated business value is $11.1M (likely range $5.8M–$15.2M).

Common questions

Who owns Armada Distributing Lllp?
Armada Distributing Lllp is owned by Richard Todd Gayer, according to public sources such as the company's website or filings.
How much revenue does Armada Distributing Lllp make?
SeeBITDA estimates Armada Distributing Lllp's annual revenue at about $58.1M (likely between $38.2M and $66.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Armada Distributing Lllp worth?
About $11.1M, roughly 5.2× its estimated EBITDA of $2.1M, typical for a wine and distilled alcoholic beverage merchant wholesalers company its size. Likely range: $5.8M–$15.2M.
How many employees does Armada Distributing Lllp have?
About 41, as reported on its PPP loan.
When was Armada Distributing Lllp founded?
Armada Distributing Lllp has been in business since 2020.