SeeBITDAOklahoma

Handcrafted Oklahoma, LLC

Wine and distilled alcoholic beverage merchant wholesalers
Estimated valueMedium confidence
$2.7M
$1.6Mlikely range$4.2M
About 3.6× its yearly EBITDA, typical for a company this size in its industry.
Revenue
$17.9M
a year
EBITDA
$751K
4% of revenue
Employees
20
reported in 2020
Leadership
Brian Hester
Owner · source
Unlikely to sell soon
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $2.7M

Based on 20 employees reported for PPP in 2020, grown 8% a year since.

20 employees (PPP loan, 2020)20
× 1.63 growth (8% a year since 2020)33 today
× $550K revenue per employee (wine and distilled alcoholic beverage merchant wholesalers)$17.9M
× 4% EBITDA margin$751K
× 3.6 sale multiple = value$2.7M

Own this business? Correct these figures

Estimated value over time

▲ 103% since 2020
$0$1.6M$3.1M2020202120222023202420252026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 40% since 2020
025502020202120222023202420252028
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan20$16.6M$698K
2021Form 550020$16.6M$698K
2022Form 550021$17.5M$732K
2023Form 550019$15.8M$663K
2024Form 550020$16.6M$698K
2025Form 550028$23.3M$977K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

What we know

PPP loan, 2020
401(k) filing, 2025
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 27 years (since 1999)
  • Family in the business (Will Hester, Vice President of Sales)

From public records and the company's website, not a statement that it's for sale.

What they do

Handcrafted Oklahoma is a wine and spirits distributor that represents suppliers' products in Oklahoma, working with suppliers, distributors, and retailers. It has represented wine and spirits in Oklahoma since 2003.

Products & services
winesspirits
Markets served
retailers
Service area
Oklahoma

From the company's website. Industry: Wine and distilled alcoholic beverage merchant wholesalers.

Compared with similar businesses nearby

BusinessEst. revenueEst. EBITDADistance
HANDCRAFTED OKLAHOMA, LLC
this business
$17.9M$751K—
ARMADA DISTRIBUTING LLLP
Tulsa · 41 employees
$36.7M$1.5M0.5 mi
PROVISIONS FINE BEVERAGE PURVEYORS, LLC
Tulsa · 2 employees
$1.8M$101K5.2 mi
PROVISIONS FINE BEVERAGE WHOLESALER, LP
Tulsa · 11 employees
$9.9M$444K5.2 mi
LDF Oklahoma
Tulsa
$2.8M$189K5.3 mi
A & B DISTRIBUTORS OF MUSKOGEE, INC.
Muskogee · 66 employees
$59.1M$2.2M41.0 mi

Ranges & sources

Revenue range$13.4M – $23.3M
EBITDA range$563K – $976K
Industry (NAICS)Wine and distilled alcoholic beverage merchant wholesalers (424820)
Value range$1.6M – $4.2M

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 2003
“Handcrafted Wine and Spirits Oklahoma, formally Dynamic Brands, has been representing some of the finest wine and spirits in Oklahoma since 2003.”

Advisors

  • BankingCommerce BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Commerce Bank
PPP 2020
All 113 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/7/2020first$217K$219K20Commerce Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Handcrafted Oklahoma, LLC

Handcrafted Oklahoma, LLC is a wine and distilled alcoholic beverage merchant wholesalers company in Tulsa, Oklahoma, in business since 1999. It is owned by Brian Hester. Its estimated annual revenue is about $17.9M, with roughly $751K of EBITDA. It has about 28 employees. Its estimated business value is $2.7M (likely range $1.6M–$4.2M).

Common questions

Who owns Handcrafted Oklahoma, LLC?
Handcrafted Oklahoma, LLC is owned by Brian Hester, according to public sources such as the company's website or filings.
How much revenue does Handcrafted Oklahoma, LLC make?
SeeBITDA estimates Handcrafted Oklahoma, LLC's annual revenue at about $17.9M (likely between $13.4M and $23.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Handcrafted Oklahoma, LLC worth?
About $2.7M, roughly 3.6× its estimated EBITDA of $751K, typical for a wine and distilled alcoholic beverage merchant wholesalers company its size. Likely range: $1.6M–$4.2M.
How many employees does Handcrafted Oklahoma, LLC have?
About 28, from its 2025 retirement-plan filing.
When was Handcrafted Oklahoma, LLC founded?
Handcrafted Oklahoma, LLC has been in business since 1999.