Cheers and More Inc.
How we got $573K
Based on its 18 employees and its payroll, both reported for PPP in 2021 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 26 years (since 2000)
From public records and the company's website, not a statement that it's for sale.
What they do
Cheers & More is a cheerleading and dance training facility in Edmond, Oklahoma. It offers classes and all-star cheerleading.
From the company's website. Industry: Gyms & fitness.
Estimated value over time
▲ 18% since 2021Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CHEERS AND MORE INC. this business | $1.2M | — |
| Iron Mike Fitness Edmond | $793K | 0.0 mi |
| GYM KENNEDY LLC Edmond · 1 employees | $176K | 0.1 mi |
| Ebb and Flow Pilates and Movement Edmond | $793K | 0.2 mi |
| DKT&F LLC Edmond · 7 employees | $719K | 0.3 mi |
| SHOW SOME LOVE LLC Edmond · 5 employees | $489K | 0.7 mi |
| DE VAUGHN'S LLC Edmond · 7 employees | $589K | 0.8 mi |
The full calculation
| Employees reported to the SBA | 18 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.0M |
| Estimate: the two combined (geometric mean) | $1.2M |
| EBITDA margin (industry, adjusted for size) | 20% |
| EBITDA = revenue × margin | $249K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $573K |
| Multiple for this size and industry | 2.3× |
| Value range | $301K – $784K |
| Revenue range | $813K – $1.4M |
| EBITDA range | $164K – $284K |
| Industry (NAICS) | Fitness and Recreational Sports Centers (713940) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingFirst Fidelity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Fidelity Bank PPP 2021 | All 940 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 1/23/2021 | second | $43K | 18 |
2 locations
| 507 S Coltrane Rd Ste R | Edmond | This listing |
| 3203 Broce Dr | Norman | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Cheers and More Inc.
Cheers and More Inc. is a gyms & fitness company in Edmond, Oklahoma, in business since 2000. Its estimated annual revenue is about $1.2M, with roughly $249K of EBITDA. It has about 18 employees. Its estimated business value is $573K (likely range $301K–$784K). It has 2 locations.
Common questions
- Who owns Cheers and More Inc.?
- The owner of Cheers and More Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Cheers and More Inc. make?
- SeeBITDA estimates Cheers and More Inc.'s annual revenue at about $1.2M (likely between $813K and $1.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Cheers and More Inc. worth?
- About $573K, roughly 2.3× its estimated EBITDA of $249K, typical for a gyms & fitness company its size. Likely range: $301K–$784K.
- How many employees does Cheers and More Inc. have?
- About 18, as reported on its PPP loan.
- When was Cheers and More Inc. founded?
- Cheers and More Inc. has been in business since 2000.