D. E. Holman Distributing, Inc.
How we got $732K
Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 55% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 18% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 11 | $14.5M |
| 2021 | Form 5500 | 7 | $9.2M |
| 2022 | Form 5500 | 8 | $10.5M |
| 2023 | Form 5500 | 8 | $10.5M |
| 2024 | Form 5500 | 9 | $11.9M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Signs of a sale Some signs of a sale
- In business 37 years (since 1989)
From public records and the company's website, not a statement that it's for sale.
What they do
D.E. Holman Distributing, Inc. is a family-owned and operated grocery distributor that services major retailers in Tulsa and Oklahoma City.
From the company's website. Industry: Other Grocery and Related Products Merchant Wholesalers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| D. E. HOLMAN DISTRIBUTING, INC. this business | $6.0M | — |
| ROARK ACRES HONEY FARMS LLC Jenks · 10 employees | $6.6M | 7.5 mi |
| DECOM, INC. Tulsa · 2 employees | $2.2M | 10.7 mi |
| PEAK SERVICES LLC Tulsa · 1 employees | $477K | 11.0 mi |
| FELINIS COOKIES INC Tulsa · 5 employees | $2.0M | 11.3 mi |
| TULSA BEEF & PROVISION COMPANY INC. Tulsa · 36 employees | $18.8M | 12.0 mi |
| LUCY FOOD AND TORTILLA DISTRIBUTORSHIP INC Tulsa · 1 employees | $625K | 12.8 mi |
The full calculation
| Employees reported to the SBA | 11 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $16.2M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $12.0M |
| Estimate: the two combined (geometric mean) | $6.0M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $252K |
Calibrated: revenue lowered to 38% of the industry-average estimate, to match what businesses in this industry actually report.
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $732K |
| Multiple for this size and industry | 2.9× |
| Value range | $385K – $1.0M |
| Revenue range | $4.0M – $6.9M |
| EBITDA range | $166K – $288K |
| Industry (NAICS) | Other Grocery and Related Products Merchant Wholesalers (424490) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingFirst United Bank and Trust CompanyPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First United Bank and Trust Company PPP 2020 | All 2,229 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $89K | 11 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About D. E. Holman Distributing, Inc.
D. E. Holman Distributing, Inc. is a family-owned other grocery and related products merchant wholesalers company in Sapulpa, Oklahoma, in business since 1989. It is owned by KRISTEN HOLMAN. Its estimated annual revenue is about $6.0M, with roughly $252K of EBITDA. It has about 9 employees. Its estimated business value is $732K (likely range $385K–$1.0M).
Common questions
- Who owns D. E. Holman Distributing, Inc.?
- D. E. Holman Distributing, Inc. is owned by KRISTEN HOLMAN, according to public sources such as the company's website or filings.
- How much revenue does D. E. Holman Distributing, Inc. make?
- SeeBITDA estimates D. E. Holman Distributing, Inc.'s annual revenue at about $6.0M (likely between $4.0M and $6.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is D. E. Holman Distributing, Inc. worth?
- About $732K, roughly 2.9× its estimated EBITDA of $252K, typical for a other grocery and related products merchant wholesalers company its size. Likely range: $385K–$1.0M.
- How many employees does D. E. Holman Distributing, Inc. have?
- About 9, from its 2024 retirement-plan filing.
- When was D. E. Holman Distributing, Inc. founded?
- D. E. Holman Distributing, Inc. has been in business since 1989.