Frontier Chevrolet Co
How we got $15.2M
Based on its 67 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 23 years (since 2003)
- Headcount down 26% since 2021 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
What they do
Frontier Chevrolet is a Chevrolet dealership in El Reno, OK, selling new and pre-owned vehicles and providing auto service, parts, tires and financing to El Reno and surrounding communities.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Chevrolet · brand it sells or installs
- GM · brand it sells or installs
- ACDelco · brand it sells or installs
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 52% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 67 | $65.4M |
| 2020 | Form 5500 | 36 | $35.1M |
| 2021 | Form 5500 | 43 | $41.9M |
| 2022 | Form 5500 | 41 | $40.0M |
| 2023 | Form 5500 | 40 | $39.0M |
| 2024 | Form 5500 | 36 | $35.1M |
| 2025 | Form 5500 | 32 | $31.2M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| FRONTIER CHEVROLET CO this business | $96.7M | — |
| RICK JONES BUICK GMC, INC El Reno · 37 employees | $59.1M | 0.2 mi |
| Frontier Motor Co El Reno | $22.7M | 0.3 mi |
| Frontier Chrysler Dodge Jeep Ram El Reno | $22.7M | 0.3 mi |
| Diffee Lincoln Parts & Service El Reno | $22.7M | 0.4 mi |
| Sooner Trailers El Reno | $22.7M | 0.5 mi |
| Car-Mart of El Reno El Reno | $22.7M | 0.6 mi |
The full calculation
| Employees reported to the SBA | 67 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $85.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $84.2M |
| Estimate: the two combined (geometric mean) | $96.7M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $3.5M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $15.2M |
| Multiple for this size and industry | 4.4× |
| Value range | $8.0M – $20.8M |
| Revenue range | $63.6M – $110.2M |
| EBITDA range | $2.3M – $3.9M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- STShane TuckNew Sales Manager · Company website · source
- KCKevin ChittendenFinance Director · Company website · source
- DCDon CookParts Manager · Company website · source
- LCLinda CosgroveOffice Manager · Company website · source
- JFJana FergusonWarranty Coordinator · Company website · source
- SSScotty SmithSalesman · Company website · source
- JWJesse WhiteSalesman · Company website · source
- JMJose MartinezSalesman · Company website · source
- KDKurt DuncanSalesman · Company website · source
- SGSteve GormanSales Representative · Company website · source
- MTMindy TechService Advisor · Company website · source
- DSDarlene SmithReceptionist · Company website · source
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $743K | 67 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Frontier Chevrolet Co
Frontier Chevrolet Co is a car dealers company in El Reno, Oklahoma, in business since 2003. Its estimated annual revenue is about $96.7M, with roughly $3.5M of EBITDA. It has about 32 employees. Its estimated business value is $15.2M (likely range $8.0M–$20.8M).
Common questions
- Who owns Frontier Chevrolet Co?
- The owner of Frontier Chevrolet Co isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Frontier Chevrolet Co make?
- SeeBITDA estimates Frontier Chevrolet Co's annual revenue at about $96.7M (likely between $63.6M and $110.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Frontier Chevrolet Co worth?
- About $15.2M, roughly 4.4× its estimated EBITDA of $3.5M, typical for a car dealers company its size. Likely range: $8.0M–$20.8M.
- How many employees does Frontier Chevrolet Co have?
- About 32, from its 2025 retirement-plan filing.
- When was Frontier Chevrolet Co founded?
- Frontier Chevrolet Co has been in business since 2003.