Frontier Motor Co
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 46 years (since 1980)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Frontier Motor Co. CDJR is a family-owned Chrysler, Dodge, Jeep and Ram dealership in El Reno, Oklahoma, selling new and used vehicles, providing service and repairs, parts, and financing.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Chrysler · brand it sells or installs
- Dodge · brand it sells or installs
- Jeep · brand it sells or installs
- Ram · brand it sells or installs
- Mopar · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Frontier Motor Co this business | $22.7M | — |
| Frontier Chrysler Dodge Jeep Ram El Reno | $22.7M | 0.0 mi |
| RICK JONES BUICK GMC, INC El Reno · 37 employees | $59.1M | 0.3 mi |
| FRONTIER CHEVROLET CO El Reno · 67 employees | $96.7M | 0.3 mi |
| Car-Mart of El Reno El Reno | $22.7M | 0.4 mi |
| Car Man Llc El Reno | $22.7M | 0.4 mi |
| Haller Wholesale Auto El Reno | $22.7M | 0.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $367K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“At that time, the Frontier Chevrolet Co. was organized and established.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Frontier Motor Co
Frontier Motor Co is a family-owned car dealers company in El Reno, Oklahoma, in business since 1980. It is owned by Jerry Scott. Its estimated annual revenue is about $22.7M, with roughly $997K of EBITDA. Its estimated business value is $3.0M (likely range $367K–$6.8M).
Common questions
- Who owns Frontier Motor Co?
- Frontier Motor Co is owned by Jerry Scott, according to public sources such as the company's website or filings.
- How much revenue does Frontier Motor Co make?
- SeeBITDA estimates Frontier Motor Co's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Frontier Motor Co worth?
- About $3.0M, roughly 3× its estimated EBITDA of $997K, typical for a car dealers company its size. Likely range: $367K–$6.8M.
- When was Frontier Motor Co founded?
- Frontier Motor Co has been in business since 1980.
- Is Frontier Motor Co for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 46 years (since 1980); no family successor named on its website.