Gobob Pipe & Steel Sales LLC
How we got $5.6M
Based on its 21 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 25 years (since 2001)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
GoBob Pipe & Steel Sales LLC, based in Mounds, OK, sells pipe, steel, fencing, livestock equipment, hay trailers, feeders and sheds, and lists dealers that resell its GoBob products.
From the company's website. Industry: Farm and Garden Machinery and Equipment Merchant Wholesalers.
Customers & suppliers
Customers
- Cross Bar Arena · named on its website
Suppliers & brands
- Pearson Squeeze Chutes · brand it sells or installs
- Red Rhino · brand it sells or installs
- Miraco · brand it sells or installs
- Gallagher · brand it sells or installs
- Cowco Squeeze Chutes · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- DRUMMOND CATTLE LLC · Tulsa, 17 mi · $129.5M
- BERRY & BERRY ACQUISITION · Tahlequah, 61 mi · $93.2M
- LIVESAY ORCHARDS · Porter, 29 mi · $35.7M
- GREEN ACRE SOD FARMS, INC · Bixby, 12 mi · $31.0M
- LAZY J ARENA, LLC · Stillwater, 57 mi · $30.7M
Estimated value over time
▲ 34% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 29% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 21 | $17.1M |
| 2020 | Form 5500 | 25 | $20.4M |
| 2021 | Form 5500 | 25 | $20.4M |
| 2022 | Form 5500 | 27 | $22.0M |
| 2023 | Form 5500 | 27 | $22.0M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| GOBOB PIPE & STEEL SALES LLC this business | $18.8M | — |
| STOUT LAWN EQUIPMENT LLC Glenpool · 3 employees | $2.8M | 6.0 mi |
| ENLOW 66 AUCTION INC Tulsa · 28 employees | $30.4M | 9.4 mi |
| ADCO INDUSTRIES INC Jenks · 30 employees | $39.7M | 9.6 mi |
| MARTIN PRESSURE SYSTEMS INT'L LLC Bixby · 3 employees | $4.5M | 10.1 mi |
| BLAKE MONTGOMERY Tulsa · 1 employees | $1.7M | 10.3 mi |
| CUTTING EDGE SALES LLC Tulsa · 1 employees | $1.7M | 11.0 mi |
The full calculation
| Employees reported to the SBA | 21 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $19.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $14.2M |
| Estimate: the two combined (geometric mean) | $18.8M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $1.3M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $5.6M |
| Multiple for this size and industry | 4.3× |
| Value range | $2.9M – $7.6M |
| Revenue range | $12.4M – $21.5M |
| EBITDA range | $849K – $1.5M |
| Industry (NAICS) | Farm and Garden Machinery and Equipment Merchant Wholesalers (423820) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- JLJo LongExecutive Assistant / Marketing Director; Member – GoBob Boa · Company website · source
- AWAngela WhiteneckFinance; Member – GoBob Board of Directors · Company website · source
- KWKevin WardOperations Manager/Office Manager · Company website · source
- RRRonda ReedAdministrative Assistant · Company website · source
- CCCheyenne CornettReceptionist · Company website · source
- TLTerri LauderdaleMaterials Planner & Buyer · Company website · source
- KRKerston RichardsonOutPost Manager · Company website · source
- SKScott KennedySales Manager · Company website · source
- PRPaul RoseCustomer Service – Sales · Company website · source
- SWStacy WhineryCustomer Service – Sales · Company website · source
- SGShannon GoadCustomer Service – Sales · Company website · source
Advisors
- BankingAVB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| AVB Bank PPP 2020 | All 309 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $193K | 21 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Gobob Pipe & Steel Sales LLC
Gobob Pipe & Steel Sales LLC is a farm and garden machinery and equipment merchant wholesalers company in Mounds, Oklahoma, in business since 2001. It is owned by Bob Studebaker (General Manager). Its estimated annual revenue is about $18.8M, with roughly $1.3M of EBITDA. It has about 27 employees. Its estimated business value is $5.6M (likely range $2.9M–$7.6M).
Common questions
- Who owns Gobob Pipe & Steel Sales LLC?
- Gobob Pipe & Steel Sales LLC is owned by Bob Studebaker (General Manager), according to public sources such as the company's website or filings.
- How much revenue does Gobob Pipe & Steel Sales LLC make?
- SeeBITDA estimates Gobob Pipe & Steel Sales LLC's annual revenue at about $18.8M (likely between $12.4M and $21.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Gobob Pipe & Steel Sales LLC worth?
- About $5.6M, roughly 4.3× its estimated EBITDA of $1.3M, typical for a farm and garden machinery and equipment merchant wholesalers company its size. Likely range: $2.9M–$7.6M.
- How many employees does Gobob Pipe & Steel Sales LLC have?
- About 27, from its 2023 retirement-plan filing.
- When was Gobob Pipe & Steel Sales LLC founded?
- Gobob Pipe & Steel Sales LLC has been in business since 2001.