SeeBITDAOklahoma

Gobob Pipe & Steel Sales LLC

Farm and Garden Machinery and Equipment Merchant Wholesalers
  • 5873 W 181st St South, Mounds, OK
  • Since 2001
Estimated valueMedium confidence
$5.6M
$2.9Mlikely range$7.6M
About 4.3× its yearly profit, typical for a company this size in its industry.
Revenue
$18.8M
a year
Profit (EBITDA)
$1.3M
7% of revenue
Employees
21
reported in 2020
Bob Studebaker
General Manager · source
Some signs of a sale

How we got $5.6M

Based on its 21 employees and its payroll, both reported for PPP in 2020 and brought up to date.

21 employees × $919K each$19.3M
PPP payroll ÷ payroll's usual share of revenue$14.2M
Shown toward the top of its range×1.14
Revenue$18.8M
× 7% profit margin$1.3M
× 4.3 sale multiple = value$5.6M

· Own this business? Correct these figures

What we know

PPP loan, 2020
401(k) filing, 2023
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 25 years (since 2001)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

GoBob Pipe & Steel Sales LLC, based in Mounds, OK, sells pipe, steel, fencing, livestock equipment, hay trailers, feeders and sheds, and lists dealers that resell its GoBob products.

Products & services
Cattle FenceCorralsHay TrailersFeedersSquare and Rectangular TubingCorral & Fence MaterialsHeavy Duty GatesContinuous FenceHigh Pressure FencePortable Corral Panels & GatesCattle GuardsGate Gator
Markets served
horse fencecattle fencelivestock customersunderground utility and agriculture industries
Service area
OklahomaKansas

From the company's website. Industry: Farm and Garden Machinery and Equipment Merchant Wholesalers.

Customers & suppliers

Customers

  • Cross Bar Arena · named on its website

Suppliers & brands

  • Pearson Squeeze Chutes · brand it sells or installs
  • Red Rhino · brand it sells or installs
  • Miraco · brand it sells or installs
  • Gallagher · brand it sells or installs
  • Cowco Squeeze Chutes · brand it sells or installs

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Farms & ranches

Estimated value over time

▲ 34% since 2020
$0$3.6M$7.2M20202021202220232026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 29% since 2020
0255020202021202220232127
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan21$17.1M$1.2M
2020Form 550025$20.4M$1.4M
2021Form 550025$20.4M$1.4M
2022Form 550027$22.0M$1.5M
2023Form 550027$22.0M$1.5M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
GOBOB PIPE & STEEL SALES LLC
this business
$18.8M$1.3M—
STOUT LAWN EQUIPMENT LLC
Glenpool · 3 employees
$2.8M$258K6.0 mi
ENLOW 66 AUCTION INC
Tulsa · 28 employees
$30.4M$2.1M9.4 mi
ADCO INDUSTRIES INC
Jenks · 30 employees
$39.7M$2.7M9.6 mi
MARTIN PRESSURE SYSTEMS INT'L LLC
Bixby · 3 employees
$4.5M$415K10.1 mi
BLAKE MONTGOMERY
Tulsa · 1 employees
$1.7M$158K10.3 mi
CUTTING EDGE SALES LLC
Tulsa · 1 employees
$1.7M$159K11.0 mi

The full calculation

Employees reported to the SBA21
Revenue from headcount (employees × revenue per employee for companies this size)$19.3M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$14.2M
Estimate: the two combined (geometric mean)$18.8M
EBITDA margin (industry, adjusted for size)7%
EBITDA = revenue × margin$1.3M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$5.6M
Multiple for this size and industry4.3×
Value range$2.9M – $7.6M
Revenue range$12.4M – $21.5M
EBITDA range$849K – $1.5M
Industry (NAICS)Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Leadership

  • JL
    Jo Long
    Executive Assistant / Marketing Director; Member – GoBob Boa · Company website · source
  • AW
    Angela Whiteneck
    Finance; Member – GoBob Board of Directors · Company website · source
  • KW
    Kevin Ward
    Operations Manager/Office Manager · Company website · source
  • RR
    Ronda Reed
    Administrative Assistant · Company website · source
  • CC
    Cheyenne Cornett
    Receptionist · Company website · source
  • TL
    Terri Lauderdale
    Materials Planner & Buyer · Company website · source
  • KR
    Kerston Richardson
    OutPost Manager · Company website · source
  • SK
    Scott Kennedy
    Sales Manager · Company website · source
  • PR
    Paul Rose
    Customer Service – Sales · Company website · source
  • SW
    Stacy Whinery
    Customer Service – Sales · Company website · source
  • SG
    Shannon Goad
    Customer Service – Sales · Company website · source

Advisors

  • BankingAVB BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

AVB Bank
PPP 2020
All 309 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/8/2020first$193K$194K21AVB Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Gobob Pipe & Steel Sales LLC

Gobob Pipe & Steel Sales LLC is a farm and garden machinery and equipment merchant wholesalers company in Mounds, Oklahoma, in business since 2001. It is owned by Bob Studebaker (General Manager). Its estimated annual revenue is about $18.8M, with roughly $1.3M of EBITDA. It has about 27 employees. Its estimated business value is $5.6M (likely range $2.9M–$7.6M).

Common questions

Who owns Gobob Pipe & Steel Sales LLC?
Gobob Pipe & Steel Sales LLC is owned by Bob Studebaker (General Manager), according to public sources such as the company's website or filings.
How much revenue does Gobob Pipe & Steel Sales LLC make?
SeeBITDA estimates Gobob Pipe & Steel Sales LLC's annual revenue at about $18.8M (likely between $12.4M and $21.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Gobob Pipe & Steel Sales LLC worth?
About $5.6M, roughly 4.3× its estimated EBITDA of $1.3M, typical for a farm and garden machinery and equipment merchant wholesalers company its size. Likely range: $2.9M–$7.6M.
How many employees does Gobob Pipe & Steel Sales LLC have?
About 27, from its 2023 retirement-plan filing.
When was Gobob Pipe & Steel Sales LLC founded?
Gobob Pipe & Steel Sales LLC has been in business since 2001.