Gregory's Sporting Goods, Inc
How we got $2.1M
Based on its 20 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 45 years (since 1981)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Gregory's Sporting Goods is a locally owned and operated sporting goods store in Metro OKC that also offers custom uniforms and athletic wear for athletes from beginners to pros.
From the company's website. Industry: Retail Trade.
Estimated value over time
▲ 32% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| GREGORY'S SPORTING GOODS, INC this business | $7.0M | — |
| POLARFIRM LLC Oklahoma City · 20 employees | $10.7M | 1.2 mi |
| LUNAR MUSIC SUPPLY LLC Moore · 1 employees | $446K | 1.4 mi |
| TIER ONE AIRSOFT LLC Oklahoma City · 7 employees | $2.3M | 2.4 mi |
| GAME HQ, INC Oklahoma City · 12 employees | $3.5M | 2.8 mi |
| GOLF CONSULTANTS INC Oklahoma City · 1 employees | $1.2M | 4.9 mi |
| C & S POOLE ENTERPRISES LLC Oklahoma City · 3 employees | $2.4M | 5.1 mi |
The full calculation
| Employees reported to the SBA | 20 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $9.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.2M |
| Estimate: the two combined (geometric mean) | $7.0M |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $709K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.1M |
| Multiple for this size and industry | 3× |
| Value range | $1.1M – $2.9M |
| Revenue range | $4.6M – $8.0M |
| EBITDA range | $466K – $809K |
| Industry (NAICS) | Retail Trade (451110) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Gregory's Sporting Goods has been customizing team uniforms in the Oklahoma City area since 1981.”
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $62K | 20 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Gregory's Sporting Goods, Inc
Gregory's Sporting Goods, Inc is a family-owned retail trade company in Oklahoma City, Oklahoma, in business since 1981. It is owned by Joe Moore. Its estimated annual revenue is about $7.0M, with roughly $709K of EBITDA. It has about 20 employees. Its estimated business value is $2.1M (likely range $1.1M–$2.9M).
Common questions
- Who owns Gregory's Sporting Goods, Inc?
- Gregory's Sporting Goods, Inc is owned by Joe Moore, according to public sources such as the company's website or filings.
- How much revenue does Gregory's Sporting Goods, Inc make?
- SeeBITDA estimates Gregory's Sporting Goods, Inc's annual revenue at about $7.0M (likely between $4.6M and $8.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Gregory's Sporting Goods, Inc worth?
- About $2.1M, roughly 3× its estimated EBITDA of $709K, typical for a retail trade company its size. Likely range: $1.1M–$2.9M.
- How many employees does Gregory's Sporting Goods, Inc have?
- About 20, as reported on its PPP loan.
- When was Gregory's Sporting Goods, Inc founded?
- Gregory's Sporting Goods, Inc has been in business since 1981.
- Is Gregory's Sporting Goods, Inc for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 45 years (since 1981); no family successor named on its website.