Highway 60 Tire & Service, Inc.
How we got $164K
Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
What they do
Highway 60 Tire & Service is a tire dealer and automotive repair center in Ponca City, OK that sells and services new and used tires for cars, trucks, mowers, farm machinery, and ATVs, and provides mobile tire repairs.
From the company's website. Industry: Automotive Parts, Accessories, and Tire Retailers.
Customers & suppliers
Suppliers & brands
- Hankook · brand it sells or installs
- BFGoodrich® · brand it sells or installs
- Cooper · brand it sells or installs
- Bridgestone · brand it sells or installs
- Continental · brand it sells or installs
- Dick Cepek · brand it sells or installs
- Dunlop · brand it sells or installs
- Federal · brand it sells or installs
- Firestone · brand it sells or installs
- Fuzion · brand it sells or installs
- General · brand it sells or installs
- GLADIATOR® · brand it sells or installs
- Goodride · brand it sells or installs
- Goodyear · brand it sells or installs
- GT Radial · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- EAGLE REDI-MIX CONCRETE LLC · Tulsa, 69 mi · $111.7M
- JCT HOLDING CO LLC · Sapulpa, 67 mi · $101.6M
- CURT BISHOP ENTERPRISES LLC · Burbank, 15 mi · $43.3M
- ONE SOURCE LOGISTICS INC · Tulsa, 69 mi · $43.1M
- LNC TRUCKING LLC · Guthrie, 60 mi · $30.1M
- DRUMMOND CATTLE LLC · Tulsa, 70 mi · $129.5M
- WINTER LIVESTOCK, INC · Enid, 50 mi · $60.2M
- LAZY J ARENA, LLC · Stillwater, 45 mi · $30.7M
- SOUTHERN PLAINS LIVESTOCK AUCTION, INC. · Blackwell, 18 mi · $14.9M
- GRISWOLD CATTLE CO., L.L.C. · Stillwater, 43 mi · $8.7M
Estimated value over time
▲ 31% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HIGHWAY 60 TIRE & SERVICE, INC. this business | $1.5M | — |
| NAPA Auto Parts Ponca City | $2.3M | 2.5 mi |
| HAT'S AUTO SUPPLY INC Ponca City · 3 employees | $1.1M | 2.5 mi |
| Track Side Auto Ponca City | $2.3M | 2.5 mi |
| O'Reilly Auto Parts Ponca City | $2.3M | 2.7 mi |
| Fs Ignitions Ponca City | $2.3M | 2.8 mi |
| M P BLACKWELL, INC. Ponca City · 1 employees | $700K | 3.1 mi |
The full calculation
| Employees reported to the SBA | 4 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.8M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $951K |
| Estimate: the two combined (geometric mean) | $1.5M |
| EBITDA margin (industry, adjusted for size) | 5% |
| EBITDA = revenue × margin | $82K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $164K |
| Multiple for this size and industry | 2× |
| Value range | $86K – $225K |
| Revenue range | $987K – $1.7M |
| EBITDA range | $54K – $94K |
| Industry (NAICS) | Automotive Parts, Accessories, and Tire Retailers (441310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Owner Jesse Cecena started Highway 60 Tire & Service with his father-in-law in 2012.”
Advisors
- BankingRCB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| RCB Bank PPP 2020 | All 1,690 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $16K | 4 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Highway 60 Tire & Service, Inc.
Highway 60 Tire & Service, Inc. is an automotive parts, accessories, and tire retailers company in Ponca City, Oklahoma, in business since 2012. It is owned by Jesse Cecena. Its estimated annual revenue is about $1.5M, with roughly $82K of EBITDA. It has about 4 employees. Its estimated business value is $164K (likely range $86K–$225K).
Common questions
- Who owns Highway 60 Tire & Service, Inc.?
- Highway 60 Tire & Service, Inc. is owned by Jesse Cecena, according to public sources such as the company's website or filings.
- How much revenue does Highway 60 Tire & Service, Inc. make?
- SeeBITDA estimates Highway 60 Tire & Service, Inc.'s annual revenue at about $1.5M (likely between $987K and $1.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Highway 60 Tire & Service, Inc. worth?
- About $164K, roughly 2× its estimated EBITDA of $82K, typical for a automotive parts, accessories, and tire retailers company its size. Likely range: $86K–$225K.
- How many employees does Highway 60 Tire & Service, Inc. have?
- About 4, as reported on its PPP loan.
- When was Highway 60 Tire & Service, Inc. founded?
- Highway 60 Tire & Service, Inc. has been in business since 2012.