SeeBITDAOklahoma

Love Bottling Company

Soft Drink Manufacturing
  • 3200 S 24TH ST, Muskogee, OK
  • Since 1919
  • Family-owned, 3rd generation
  • NAICS 312111
Estimated valueMedium confidence
$104.0M
$54.7Mlikely range$142.3M
About 7.5× its yearly profit, typical for a company this size in its industry.
Revenue
$99.4M
a year
Profit (EBITDA)
$13.9M
14% of revenue
Employees
129
reported in 2020
Leadership
William Barry Love
President and CEO · source · confirmed by 2 sources
Likely to sell
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $104.0M

Based on its 129 employees and its payroll, both reported for PPP in 2020 and brought up to date.

129 employees × $697K each$89.9M
PPP payroll ÷ payroll's usual share of revenue$84.5M
Shown toward the top of its range×1.14
Revenue$99.4M
× 14% profit margin$13.9M
× 7.5 sale multiple = value$104.0M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named
Trucking registration (FMCSA)

Signs of a sale Likely to sell

  • In business 107 years (since 1919)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Love Bottling Company is a bottling company that has served eastern Oklahoma communities with beverages for generations. It carries brands of soft drinks, coffee, water, energy drinks and more.

Products & services
Diet CokeDr PepperDr Pepper Zero SugarGold Peak TeaPoweradeCoca-ColaCoca-Cola Zero SugarCarbonated Soft DrinksCoffeeEnergyJuices & TeaProtein / Dairy/ Other
Service area
eastern Oklahoma13 CountiesCowetaTahlequahEufaulaBroken ArrowMuskogee

From the company's website. Industry: Soft Drink Manufacturing.

Ownership & transactions

  • Acquired by DS Services · Apr 2014
    DS Services of America acquired the home and office bottled water distribution business of Love Bottling in Muskogee, Oklahoma.
    Source

Customers & suppliers

Suppliers & brands

  • The Coca-Cola Company · brand it sells or installs
  • Keurig Dr Pepper · brand it sells or installs

Estimated value over time

▲ 3% since 2020
$0$59.8M$119.6M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
LOVE BOTTLING COMPANY
this business
$99.4M$13.9M—
MUSKOGEE BREWING COMPANY, LLC
Muskogee · 12 employees
$2.7M$574K2.6 mi
Stone Well Winery
Muskogee
$3.5M$748K4.6 mi
PECAN CREEK WINERY LLC
Muskogee · 7 employees
$2.7M$585K7.3 mi
Backyard Vineyard
Okay
$3.5M$748K10.5 mi
Front Porch Winery
Wagoner
$3.5M$748K16.9 mi
ROBIN HENRY
Gore · 1 employees
$249K$69K18.7 mi

The full calculation

Employees reported to the SBA129
Revenue from headcount (employees × revenue per employee for companies this size)$89.9M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$84.5M
Estimate: the two combined (geometric mean)$99.4M
EBITDA margin (industry, adjusted for size)14%
EBITDA = revenue × margin$13.9M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$104.0M
Multiple for this size and industry7.5×
Value range$54.7M – $142.3M
Revenue range$65.4M – $113.3M
EBITDA range$9.1M – $15.8M
Industry (NAICS)Soft Drink Manufacturing (312111)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1919 by Kit Carson (K.C.) LoveFamily-owned · 3rd generation
“Following the passing of Bill Love and K.C. Love, William Barry Love became President and CEO, leading the company into its third generation of family leadership.”

Advisors

  • BankingBOKF, National AssociationPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

BOKF, National Association
PPP 2020
All 2,399 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/6/2020first$1.5M$1.5M129BOKF, National Association

Public records

DOT motor carrier
USDOT 369022
Trucks (power units)38
Drivers38
Miles (2025)700,000
Registered with DOT1989

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Love Bottling Company

Love Bottling Company is a family-owned soft drink manufacturing company in Muskogee, Oklahoma, in business since 1919. It is owned by William Barry Love (President and CEO). Its estimated annual revenue is about $99.4M, with roughly $13.9M of EBITDA. It has about 129 employees. Its estimated business value is $104.0M (likely range $54.7M–$142.3M).

Common questions

Who owns Love Bottling Company?
Love Bottling Company is owned by William Barry Love (President and CEO), according to public sources such as the company's website or filings.
How much revenue does Love Bottling Company make?
SeeBITDA estimates Love Bottling Company's annual revenue at about $99.4M (likely between $65.4M and $113.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Love Bottling Company worth?
About $104.0M, roughly 7.5× its estimated EBITDA of $13.9M, typical for a soft drink manufacturing company its size. Likely range: $54.7M–$142.3M.
How many employees does Love Bottling Company have?
About 129, as reported on its PPP loan.
When was Love Bottling Company founded?
Love Bottling Company has been in business since 1919.
Is Love Bottling Company for sale?
There's no public listing, but it shows signs that often come before a sale: in business 107 years (since 1919); no family successor named on its website.