SeeBITDAOklahoma

Merrick's Boutique

Retail Trade
  • 203 Grand Ave E, Ponca City, OK
  • Since 2021
  • NAICS 448
Estimated valueLow confidence
$357K
$110Klikely range$558K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$179K
11% of revenue
Employees
—
not reported
Leadership
Owner not found yet
We haven't found the owner in public records

How we got $357K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$179K
× 2 sale multiple = value$357K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

Products & services
HandbagsWalletsClothingCandlesHome GoodsHair Product

From the company's website. Industry: Retail Trade.

Customers & suppliers

Suppliers & brands

  • COLOR WOW · brand it sells or installs
  • MOROCCAN OIL · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Merrick's Boutique
this business
$1.7M$179K—
SPRAY'S JEWELRY & GIFTS INC
Ponca City · 3 employees
$1.5M$156K0.0 mi
Callie Jo's
Ponca City
$1.7M$179K0.0 mi
THE BAG LADY OF PONCA CITY
Ponca City · 4 employees
$1.4M$146K0.0 mi
Wes And Willow
Ponca City
$4.6M$349K0.0 mi
ROXANE LOVE
Ponca City · 2 employees
$896K$94K0.0 mi
Dandelane Boutique
Ponca City
$1.7M$179K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$357K
Multiple for this size and industry2×
Value range$110K – $558K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$656K – $2.2M
EBITDA range$69K – $232K
Industry (NAICS)Retail Trade (448)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Merrick's Boutique

Merrick's Boutique is a retail trade company in Ponca City, Oklahoma, in business since 2021. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).

Common questions

Who owns Merrick's Boutique?
The owner of Merrick's Boutique isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Merrick's Boutique make?
SeeBITDA estimates Merrick's Boutique's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Merrick's Boutique worth?
About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
When was Merrick's Boutique founded?
Merrick's Boutique has been in business since 2021.