Produce Gal
- Kasey RooneyOwner · Company website
How we got $399K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- Family in the business (Kasey Rooney, Owner)
From public records and the company's website, not a statement that it's for sale.
What they do
Produce Gal is a Bethany, OK store that works with local family farms, artisans, and producers to offer fresh, locally sourced produce to the communities it serves.
From the company's website. Industry: Fruit and Vegetable Retailers.
Customers & suppliers
Suppliers & brands
- local farmers · brand it sells or installs
- family farms · brand it sells or installs
- artisans · brand it sells or installs
- producers · brand it sells or installs
- trusted distributors · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Produce Gal this business | $3.0M | — |
| Medical man wellness Dispensary Bethany | $1.5M | 0.9 mi |
| LITTLE WAISTED LLC Oklahoma City · 83 employees | $11.4M | 1.2 mi |
| ARBUCKLE FRIED PIES OF OKLAHOMA, LLC Oklahoma City · 6 employees | $1.5M | 2.7 mi |
| Nothing Bundt Cakes Oklahoma City | $1.7M | 3.4 mi |
| NATASH LLC Oklahoma City · 14 employees | $1.8M | 3.6 mi |
| KERNELS & KANDIES LLC Oklahoma City · 5 employees | $588K | 3.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $399K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $617K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Fruit and Vegetable Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.8M |
| EBITDA range | $94K – $257K |
| Industry (NAICS) | Fruit and Vegetable Retailers (445230) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Produce Gal
Produce Gal is a fruit and vegetable retailers company in Bethany, Oklahoma, in business since 2016. It is owned by Brian & Kasey Rooney. Its estimated annual revenue is about $3.0M, with roughly $199K of EBITDA. Its estimated business value is $399K (likely range $151K–$617K).
Common questions
- Who owns Produce Gal?
- Produce Gal is owned by Brian & Kasey Rooney, according to public sources such as the company's website or filings.
- How much revenue does Produce Gal make?
- SeeBITDA estimates Produce Gal's annual revenue at about $3.0M (likely between $1.4M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Produce Gal worth?
- About $399K, roughly 2× its estimated EBITDA of $199K, typical for a fruit and vegetable retailers company its size. Likely range: $151K–$617K.
- When was Produce Gal founded?
- Produce Gal has been in business since 2016.