National Standard
- Leslie ShearerVP & General Manager · Company website
How we got $1.2M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 119 years (since 1907)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
National Standard manufactures steel wire products, including industrial wire, welding wire, and tire bead wire, for manufacturers and industrial customers.
From the company's website. Industry: Steel Wire Drawing.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- DRUMMOND CATTLE LLC · Tulsa, 60 mi · $129.5M
- WINTER LIVESTOCK, INC · Enid, 50 mi · $60.2M
- LAZY J ARENA, LLC · Stillwater, 9 mi · $30.7M
- FIRE LEAF ENTERPRISES LLC · Oklahoma City, 57 mi · $30.1M
- EXPRESS RANCHES INC · Yukon, 58 mi · $18.0M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| National Standard this business | $3.0M | — |
| Billie Built LLC Stillwater | $3.0M | 0.5 mi |
| D&H BRIEGGE LLC Stillwater · 4 employees | $826K | 1.5 mi |
| MACKAP, LLC Stillwater · 27 employees | $3.7M | 3.0 mi |
| STILLWATER MILLING COMPANY, LLC Stillwater · 72 employees | $108.3M | 3.1 mi |
| Iron Monk Brewing Company Stillwater | $3.5M | 3.1 mi |
| STILLWATER BREWING COMPANY LLC Stillwater · 19 employees | $6.4M | 3.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 3× |
| Value range | $211K – $2.4M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Steel Wire Drawing businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (13%). Treat these as a rough guide.
| Revenue range | $662K – $5.1M |
| EBITDA range | $88K – $673K |
| Industry (NAICS) | Steel Wire Drawing (331222) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“National Standard began in 1907, supplying tire bead wire for America’s first automobiles.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About National Standard
National Standard is a steel wire drawing company in Stillwater, Oklahoma, in business since 1907. It is owned by Emily Heisley Stoeckel. Its estimated annual revenue is about $3.0M, with roughly $400K of EBITDA. Its estimated business value is $1.2M (likely range $211K–$2.4M).
Common questions
- Who owns National Standard?
- National Standard is owned by Emily Heisley Stoeckel, according to public sources such as the company's website or filings.
- How much revenue does National Standard make?
- SeeBITDA estimates National Standard's annual revenue at about $3.0M (likely between $662K and $5.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is National Standard worth?
- About $1.2M, roughly 3× its estimated EBITDA of $400K, typical for a steel wire drawing company its size. Likely range: $211K–$2.4M.
- When was National Standard founded?
- National Standard has been in business since 1907.
- Is National Standard for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 119 years (since 1907); no family successor named on its website.