SeeBITDAOklahoma

Schraad Sales and Marketing

Professional, scientific, and technical services
  • 10 NW 6th St, Oklahoma City, OK
  • Since 1967
  • NAICS 54
Company websiteschraadinc.comFind on LinkedInSearch LinkedIn for this company
Estimated valueLow confidence
$534K
$157Klikely range$957K
About 2.5× its yearly profit, typical for a company this size in its industry.
Revenue
$1.1M
a year
Profit (EBITDA)
$214K
20% of revenue
Employees
—
not reported
Leadership
Bill Schraad, Jr.
Chairman & CEO · source · confirmed by 2 sources
Likely to sell
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $534K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical professional, scientific, and technical services business in Oklahoma$1.1M
Revenue$1.1M
× 20% profit margin$214K
× 2.5 sale multiple = value$534K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 59 years (since 1967)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Schraad Sales & Marketing is a sales and marketing agency that builds consumer packaged goods (CPG) brands by working with regional and national retailers in the central US, per its site.

Products & services
Trade plansGo-to-market strategiesConsumer and category insights
Markets served
CPG brandsGrocery industryFresh ProduceNatural/SpecialtyCenter Store CPG brands
Service area
Central USCentral RegionCentral DivisionTexas RegionEastSoutheastMountainWest Coast
Certifications
Food Marketing InstituteNational Grocers AssociationNational Frozen & Refrigerated Foods AssociationInternational Fresh Produce AssociationOn Shelf Marketing Group [OSMG]

From the company's website. Industry: Professional, scientific, and technical services.

Customers & suppliers

Customers

  • HEB · named on its website
  • Hy-Vee · named on its website
  • AWG · named on its website
  • Ocean Spray · named on its website

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Grocery & convenience stores

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Schraad Sales and Marketing
this business
$1.1M$214K—
HASHTAG MEDIA LLC
Oklahoma City · 9 employees
$3.5M$566K0.0 mi
ANAUTICS, INC
Oklahoma City · 34 employees
$9.8M$1.3M0.0 mi
Reneau Law Group
Oklahoma City
$948K$188K0.0 mi
JOSH FISHER LLC
Oklahoma City · 1 employees
$250K$58K0.1 mi
Heartland Payment Systems
Oklahoma City
$1.1M$214K0.1 mi
Quantus Agency
Oklahoma City
$1.0M$234K0.1 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$534K
Multiple for this size and industry2.5×
Value range$157K – $957K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Professional, scientific, and technical services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (20%). Treat these as a rough guide.

Revenue range$396K – $1.6M
EBITDA range$78K – $319K
Industry (NAICS)Professional, scientific, and technical services (54)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded 1967
“Unlocking CPG Brand Growth since 1967.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Schraad Sales and Marketing

Schraad Sales and Marketing is a professional, scientific, and technical services company in Oklahoma City, Oklahoma, in business since 1967. It is owned by Bill Schraad, Jr. (Chairman & CEO). Its estimated annual revenue is about $1.1M, with roughly $214K of EBITDA. Its estimated business value is $534K (likely range $157K–$957K).

Common questions

Who owns Schraad Sales and Marketing?
Schraad Sales and Marketing is owned by Bill Schraad, Jr. (Chairman & CEO), according to public sources such as the company's website or filings.
How much revenue does Schraad Sales and Marketing make?
SeeBITDA estimates Schraad Sales and Marketing's annual revenue at about $1.1M (likely between $396K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Schraad Sales and Marketing worth?
About $534K, roughly 2.5× its estimated EBITDA of $214K, typical for a professional, scientific, and technical services company its size. Likely range: $157K–$957K.
When was Schraad Sales and Marketing founded?
Schraad Sales and Marketing has been in business since 1967.
Is Schraad Sales and Marketing for sale?
There's no public listing, but it shows signs that often come before a sale: in business 59 years (since 1967); no family successor named on its website.