American Heritage Equine
How we got $2.4M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 18 years (since 2008)
From public records and the company's website, not a statement that it's for sale.
What they do
American Heritage Equine designs and sells horse tack and equine gear, including chains, boots, wraps and cinches, engineered in Durant, Oklahoma for riders from weekend trail to world finals.
From the company's website. Industry: Wholesale trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| American Heritage Equine this business | $9.6M | — |
| Blue Rhino Propane Exchange Calera | $9.6M | 1.9 mi |
| WHOLESALE EQUIPMENT, LLC. Durant · 2 employees | $1.7M | 2.2 mi |
| START RITE AUTO ELECTRIC, INC. Durant · 4 employees | $4.7M | 2.4 mi |
| STEPHENSON WHOLESALE CO., INC. Durant · 251 employees | $222.9M | 2.9 mi |
| Eagle Suspensions Durant | $9.6M | 2.9 mi |
| Indian Nation Wholesale Co Durant | $3.0M | 2.9 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.4M |
| Multiple for this size and industry | 3.6× |
| Value range | $504K – $4.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Wholesale trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $2.6M – $16.1M |
| EBITDA range | $175K – $1.1M |
| Industry (NAICS) | Wholesale trade (42) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“AHE started the way most good brands do — on the rail, watching gear fail in the one place it shouldn’t.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About American Heritage Equine
American Heritage Equine is a wholesale trade company in Durant, Oklahoma, in business since 2008. Its estimated annual revenue is about $9.6M, with roughly $660K of EBITDA. Its estimated business value is $2.4M (likely range $504K–$4.8M).
Common questions
- Who owns American Heritage Equine?
- The owner of American Heritage Equine isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does American Heritage Equine make?
- SeeBITDA estimates American Heritage Equine's annual revenue at about $9.6M (likely between $2.6M and $16.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is American Heritage Equine worth?
- About $2.4M, roughly 3.6× its estimated EBITDA of $660K, typical for a wholesale trade company its size. Likely range: $504K–$4.8M.
- When was American Heritage Equine founded?
- American Heritage Equine has been in business since 2008.