SeeBITDAOklahoma

Big Red Sports/Imports

  • 418 N Interstate Dr, Norman, OK
  • Since 2000
  • NAICS 4411
Estimated valueLow confidence
$3.0M
$347Klikely range$6.7M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$22.5M
a year
Profit (EBITDA)
$987K
4% of revenue
Employees
—
not reported
Leadership
Bobby C. Mayes
Former Owner · source
Some signs of a sale

How we got $3.0M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical car dealers business in Oklahoma$22.5M
Revenue$22.5M
× 4% profit margin$987K
× 3 sale multiple = value$3.0M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 26 years (since 2000)

From public records and the company's website, not a statement that it's for sale.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Big Red Sports/Imports
this business
$22.5M$987K—
Not here
Norman
$22.5M$987K0.0 mi
Jordan & Joe Mayes Sooner Kia of Norman
Norman
$22.5M$987K0.0 mi
BRSI, LLC
Norman · 89 employees
$107.3M$3.8M0.0 mi
Sooner Kia of Norman
Norman
$22.5M$987K0.0 mi
Automotive Dealership
Norman
$22.5M$987K0.0 mi
America's Car-Mart
Norman
$202.4M$7.2M0.1 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$3.0M
Multiple for this size and industry3×
Value range$347K – $6.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.

Revenue range$3.3M – $42.2M
EBITDA range$145K – $1.9M
Industry (NAICS)Automobile dealers (4411)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Big Red Sports/Imports

Big Red Sports/Imports is a car dealers company in Norman, Oklahoma, in business since 2000. It is owned by Bobby C. Mayes (Former Owner). Its estimated annual revenue is about $22.5M, with roughly $987K of EBITDA. Its estimated business value is $3.0M (likely range $347K–$6.7M).

Common questions

Who owns Big Red Sports/Imports?
Big Red Sports/Imports is owned by Bobby C. Mayes (Former Owner), according to public sources such as the company's website or filings.
How much revenue does Big Red Sports/Imports make?
SeeBITDA estimates Big Red Sports/Imports's annual revenue at about $22.5M (likely between $3.3M and $42.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Big Red Sports/Imports worth?
About $3.0M, roughly 3× its estimated EBITDA of $987K, typical for a car dealers company its size. Likely range: $347K–$6.7M.
When was Big Red Sports/Imports founded?
Big Red Sports/Imports has been in business since 2000.