Harrell's
How we got $409K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 85 years (since 1941)
From public records and the company's website, not a statement that it's for sale.
What they do
Harrell's is a 100% employee-owned agronomic supplier of fertilizers, plant protection products and specialty solutions for growing professionals, such as golf course managers, lawn care companies, and growers of plants or specialty crops.
From the company's website. Industry: Farm Supplies Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- POLYON® · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- BRIANS LAWN CARE LLC · Oklahoma City, 2 mi · $47.5M
- MCCOY TREE SURGERY CO. · Norman, 14 mi · $33.2M
- TOTAL ENVIRONMENT INC. · Edmond, 14 mi · $20.5M
- SIGNATURE LANDSCAPING LLC · Oklahoma City, 12 mi · $15.1M
- PITZER'S LAWN MANAGEMENT INC · Edmond, 24 mi · $14.1M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Harrell's this business | $1.3M | — |
| Heritage Professional Products Group Oklahoma City | $2.0M | 0.3 mi |
| Winfield Solutions Oklahoma City | $3.5M | 0.3 mi |
| SPRAYTECH SYSTEMS, INC. Oklahoma City · 5 employees | $4.5M | 1.5 mi |
| VICTORY WHOLESALE FLORIST Oklahoma City · 5 employees | $3.9M | 2.1 mi |
| JOHNSTON'S WAREHOUSING AND DISTRIBUTION COMPANY Oklahoma City · 2 employees | $1.9M | 2.3 mi |
| 1 STOP SUPPLY CORP. Oklahoma City · 9 employees | $19.2M | 2.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $409K |
| Multiple for this size and industry | 2.4× |
| Value range | $101K – $732K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Farm Supplies Merchant Wholesalers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (14%). Treat these as a rough guide.
| Revenue range | $391K – $1.9M |
| EBITDA range | $53K – $254K |
| Industry (NAICS) | Farm Supplies Merchant Wholesalers (424910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Founded in 1941 and now 100% employee-owned, Harrell’s has grown from a small family business into a nationwide leader.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Harrell's
Harrell's is a farm supplies merchant wholesalers company in Oklahoma City, Oklahoma, in business since 1941. Its estimated annual revenue is about $1.3M, with roughly $171K of EBITDA. Its estimated business value is $409K (likely range $101K–$732K).
Common questions
- Who owns Harrell's?
- The owner of Harrell's isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Harrell's make?
- SeeBITDA estimates Harrell's's annual revenue at about $1.3M (likely between $391K and $1.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Harrell's worth?
- About $409K, roughly 2.4× its estimated EBITDA of $171K, typical for a farm supplies merchant wholesalers company its size. Likely range: $101K–$732K.
- When was Harrell's founded?
- Harrell's has been in business since 1941.