SeeBITDAOklahoma

The Rusty Willow Florist & Gifts

Retail Trade
Estimated valueLow confidence
$374K
$117Klikely range$613K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.1M
a year
Profit (EBITDA)
$187K
9% of revenue
Employees
—
not reported
Leadership
Owner not found yet
We haven't found the owner in public records

How we got $374K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$2.1M
Revenue$2.1M
× 9% profit margin$187K
× 2 sale multiple = value$374K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

The Rusty Willow Florist & Gifts is a florist in Grove, Oklahoma offering flower arrangements, gifts and same-day local delivery for occasions, funerals and events.

Products & services
Same-day flower deliveryFuneral flowersBirthday flowersAnniversary flowersSympathy Collection SetsWedding Collection SetsFlorist OriginalsBest SellersRosesPlantsChocolatesPlush toys
Markets served
hospitalsfuneral homesbusinessesresidencesschoolscollegesuniversitiescampuses
Service area
GroveJayMonkey IslandGrove areaGrove and its neighboring towns

From the company's website. Industry: Retail Trade.

Customers & suppliers

Customers

  • INTEGRIS Grove Hospital · named on its website
  • Buzzard Cemetery · named on its website
  • Olympus Cemetery · named on its website
  • Grove Early Childhood Center · named on its website
  • Grove Lower Elementary School · named on its website
  • Grove Middle School · named on its website
  • Grove Public Library · named on its website
  • Grove Public Schools · named on its website
  • Grove Upper Elementary · named on its website
  • Northeast Oklahoma Agricultural and Mechanical University · named on its website
  • Church of Christ · named on its website
  • Cornerstone Church of Grove · named on its website
  • First United Methodist Church · named on its website
  • Grace Presbyterian Church · named on its website
  • Grove Christian Center · named on its website

Suppliers & brands

  • FTD · brand it sells or installs

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Funeral homes
Schools & training

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
The Rusty Willow Florist & Gifts
this business
$2.1M$187K—
Grove's Royal Party Solutions
Grove
$2.1M$187K0.0 mi
Grand Lake Pawn
Grove
$2.1M$187K0.0 mi
Grand Lake Sports Center
Grove
$2.0M$217K0.0 mi
KAD INC
Grove · 2 employees
$602K$71K0.0 mi
Refined Flower
Grove
$2.1M$187K0.0 mi
Nevermore Books
Grove
$2.0M$217K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$374K
Multiple for this size and industry2×
Value range$117K – $613K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.

Revenue range$811K – $2.8M
EBITDA range$73K – $255K
Industry (NAICS)Retail Trade (453)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About The Rusty Willow Florist & Gifts

The Rusty Willow Florist & Gifts is a retail trade company in Grove, Oklahoma, in business since 2014. Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).

Common questions

Who owns The Rusty Willow Florist & Gifts?
The owner of The Rusty Willow Florist & Gifts isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does The Rusty Willow Florist & Gifts make?
SeeBITDA estimates The Rusty Willow Florist & Gifts's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is The Rusty Willow Florist & Gifts worth?
About $374K, roughly 2× its estimated EBITDA of $187K, typical for a retail trade company its size. Likely range: $117K–$613K.
When was The Rusty Willow Florist & Gifts founded?
The Rusty Willow Florist & Gifts has been in business since 2014.