SeeBITDAOklahoma

FreshPoint - Oklahoma City

Wholesale trade
  • 3100 N I 35 Service Rd, Oklahoma City, OK
  • Since 1997
Estimated valueLow confidence
$2.4M
$509Klikely range$4.7M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$9.6M
a year
Profit (EBITDA)
$660K
7% of revenue
Employees
—
not reported
Nicholas Rocha
Regional President · source
Some signs of a sale
freshpoint.comLinkedIn
Contact
Find Nicholas Rocha on RocketReach Request removal or correction

How we got $2.4M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical wholesale trade business in Oklahoma$9.6M
Revenue$9.6M
× 7% profit margin$660K
× 3.6 sale multiple = value$2.4M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named
Trucking registration (FMCSA)

Signs of a sale Some signs of a sale

  • In business 29 years (since 1997)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

FreshPoint Oklahoma City is a produce distributor serving foodservice customers across most of Oklahoma, offering fresh produce and related service to chefs and food businesses.

Products & services
Value Added (PRDC's)FreshcutsTomato Split & RepackRipeningProduce EssentialsProduce GuideMyDeliveryMarket ReportsLocal Farmer FinderKey Drop programExclusive Items Flyers
Markets served
HealthcareExport & WholesaleFoodserviceEducation
Service area
OklahomaOklahoma CityTulsa
Certifications
Primus GFSI CertifiedHACCPFDA compliantUSDA compliant

From the company's website. Industry: Wholesale trade.

Customers & suppliers

Suppliers & brands

  • Sysco · brand it sells or installs
  • J-M Fresh Mushrooms · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
FreshPoint - Oklahoma City
this business
$9.6M$660K—
ELECTRO ENTERPRISES, INC.
Oklahoma City · 269 employees
$261.9M$15.7M0.3 mi
Blue Rhino Propane Exchange
Oklahoma City
$9.6M$660K0.4 mi
YOUR FUN WAREHOUSE LLC
Oklahoma City · 2 employees
$1.9M$188K1.4 mi
FIREWORKS CENTER 25, LLC
Oklahoma City · 4 employees
$7.7M$569K1.4 mi
Blue Rhino Propane Exchange
Oklahoma City
$9.6M$660K1.6 mi
NEWMONEYENTERTAINMENTLLC
Oklahoma City · 1 employees
$1.1M$69K1.6 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$2.4M
Multiple for this size and industry3.6×
Value range$509K – $4.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Wholesale trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.

Revenue range$2.6M – $16.0M
EBITDA range$177K – $1.1M
Industry (NAICS)Wholesale trade (42)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

“Founded as Thomas Brothers Produce, FreshPoint Oklahoma serves most of the state providing the finest quality produce and service.”

Leadership

  • MS
    Michael Shriner
    Regional VP of Sales · Company website · source
  • DR
    Dean Rotan
    Regional CFO · Company website · source
  • TH
    Tal Harris
    Director of Purchasing · Company website · source
  • CH
    Calvin Holman
    Director of Operations · Company website · source
  • KE
    KC Ely
    Food Safety Manager · Company website · source
  • GE
    Greg Estle
    Human Resources · Company website · source

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

DOT motor carrier
USDOT 1672392
Trucks (power units)51
Drivers28
Miles (2024)930,000
Registered with DOT2007

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About FreshPoint - Oklahoma City

FreshPoint - Oklahoma City is a wholesale trade company in Oklahoma City, Oklahoma, in business since 1997. It is owned by Nicholas Rocha (Regional President). Its estimated annual revenue is about $9.6M, with roughly $660K of EBITDA. Its estimated business value is $2.4M (likely range $509K–$4.7M).

Common questions

Who owns FreshPoint - Oklahoma City?
FreshPoint - Oklahoma City is owned by Nicholas Rocha (Regional President), according to public sources such as the company's website or filings.
How much revenue does FreshPoint - Oklahoma City make?
SeeBITDA estimates FreshPoint - Oklahoma City's annual revenue at about $9.6M (likely between $2.6M and $16.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is FreshPoint - Oklahoma City worth?
About $2.4M, roughly 3.6× its estimated EBITDA of $660K, typical for a wholesale trade company its size. Likely range: $509K–$4.7M.
When was FreshPoint - Oklahoma City founded?
FreshPoint - Oklahoma City has been in business since 1997.